Diana Shinsaibashi Parco Store Introduces Avatar Concierge Service to Boost Multilingual Inbound Support

Introduction

In a significant development for customer service, AVITA Inc. has teamed up with Diana Co. to introduce an innovative avatar concierge service at the Diana Shinsaibashi Parco store. Starting from November 30, this service aims to enhance the shopping experience for both local and international customers by breaking down language barriers through multilingual support.

Background of the Initiative

As the flow of inbound travelers continues to rise, the demand for effective communication and purchasing assistance in multiple languages has become increasingly apparent. This initiative will see avatars handle customer interactions from inviting potential buyers at the entrance to guiding them through the store, thereby improving service quality and maximizing purchasing opportunities.

Overview of the Implementation Services

AI Interactive Signage: #てぇてぇシャッター

To strengthen customer engagement at the front of the store, the #てぇてぇシャッター will be employed, offering interactions in Japanese, English, and Chinese. This interactive system will respond to customer actions, such as waving or preparing their smartphones, allowing avatars to take poses that draw attention and increase foot traffic to the store. The avatar representing this service is “Coco-chan,” created by renowned 3D artist Pochi by KT.

Key Functions:

- Multilingual customer invitations (Japanese, English, Chinese)
- Enhanced collection functionality at the store entrance

Avatar Concierge Service: AVACOM

Once inside the store, customers will experience the AVACOM service, which, like the #てぇてぇシャッター, will assist in three languages. The AI will automatically address inquiries, assist with shopping recommendations, and engage customers effectively. Should further assistance be necessary, AVACOM is designed to seamlessly transfer the conversation to store personnel, offering a cohesive experience.

Key Functions:

- AI-driven inquiry processing and product selection assistance (Japanese, English, Chinese)
- Real-time handover to store staff when needed

From the launch on November 30, visitors to the Diana Shinsaibashi Parco store can receive original stickers of avatars “Pochi” and “Coco-chan” as a gift. Customers are encouraged to experience this novel way of interaction.

Store Location Information

Diana Shinsaibashi Parco Store: 1-8-3 Shinsaibashisuji, Chuo Ward, Osaka 542-0085, Japan. Operating hours are from 10:00 am to 8:00 pm. For updates on hours of operation, please refer to the information section.

About the AVACOM Service

AVACOM is an online service designed to streamline customer service through avatars and AI. It supports multiple platforms, leveraging the power of AI and remote engagement to boost sales and enhance inquiry response efficiency while potentially reducing the need for physical staffing. Since its launch in 2022, the service has been implemented in hundreds of cases, significantly enhancing customer interaction while addressing labor shortages. Innovation also extends to creating new employment forms, such as “avatar workers” who can operate remotely.

For more details, visit the service introduction page: AVACOM Service.

About Diana Co.

Diana Co. focuses on selling original brands centered around women's shoes and handbags and is known for importing famous overseas brand products. For more information, visit their website: Diana.