#France #London #Robert Pattinson #1664 Blanc #Cultural Icon

1664 and Robert Pattinson: A New Era Begins

On October 1, 2025, renowned French premium beer brand 1664 announced the appointment of actor and cultural icon Robert Pattinson as its first global ambassador. This new partnership signifies the start of an exciting chapter for the brand, which has long been associated with sophistication and style.

A Bold Campaign Set to Launch in 2026

At the heart of this collaboration is a daring global campaign scheduled to launch in 2026, envisioned as a cinematic exploration of diverse perspectives on the concept of good taste. The initiative aims to redefine what it means to enjoy premium beer, reflecting the brand's Parisian roots while enticing consumers with a fresh outlook on elegance.

The campaign will be directed by acclaimed filmmaker Brady Corbet, whose recent work, The Brutalist, received critical acclaim and garnered ten Oscar nominations. With accolades at the Venice International Film Festival and the Golden Globes, Corbet's directorial prowess promises to elevate the campaign to artistic heights.

Melding Styles and Perspectives

This partnership represents a unique fusion of creativity, as Pattinson's distinct style and perspective meld with 1664’s essence. The two are set to present a new lens through which people can appreciate the notion of ‘good taste.’

Nikola Maravic, the Global Marketing Director for 1664, expressed enthusiasm about bringing Pattinson and Corbet together. He stated, “Their unique personalities and creative styles challenge conventions, with 1664 taking center stage in this discussion.” This collaboration not only questions existing norms but also aligns with the brand's mission to create a premium lifestyle experience around beer drinking.

Redefining the Social Experience

With Pattinson at the forefront of this campaign, 1664 is poised to enter a cultural territory that resonates with a younger audience, inviting them to engage with the brand in a new and captivating way. Pattinson's involvement serves as a playful resolution that emphasizes the idea that 1664 embodies the essence of good taste.

Maravic continued, “With Robert as the face of our upcoming global campaign, we have a unique opportunity to reach out and connect with audiences in a fresh manner. More than just a partnership, this is a declaration of intent.”

As fans eagerly await the official launch, hints of surprises and unexpected twists from 1664 indicate that this new chapter is just the beginning. The brand aims to take beer enjoyment to new heights, steering the conversation around what constitutes good taste in today’s society.

About 1664 Blanc

Known for its elegant blue bottle, 1664 Blanc is a quality beer that delivers a refreshing experience with subtle aromas and a delightful hint of citrus. Ideal for sharing moments with friends, this beer is also indicative of the brand's commitment to quality and taste. To learn more about 1664 and its products, follow them at @1664ukblanc.

As this iconic collaboration unfolds, the beer industry will undoubtedly be watching closely to see how a cultural icon like Robert Pattinson can redefine luxury and camaraderie centered around this celebrated beer.

Conclusion

1664’s innovative step with Robert Pattinson sets the stage for a reinvigorated conversation about a timeless beverage. The groundwork laid by this collaboration promises not only to elevate the perception of beer but also to inspire a new generation of consumers to embrace and celebrate good taste in all forms.