#Japan #Rakuten #Kumamoto #Domohorn Wrinkle #Saihakan

Saihakan Pharmaceutical Expands Its Digital Presence

Saihakan Pharmaceutical Co., Ltd., based in Kumamoto, Japan, has officially opened its new online store, "Domohorn Wrinkle Rakuten Store," on August 27, 2025. This move marks a significant enhancement in its e-commerce strategy, as it introduces its flagship skincare brand, Domohorn Wrinkle, to the major online platform known as Rakuten. With this opening, Saihakan has completed its presence across Japan's three leading e-commerce malls, following its previous entries into Amazon in 2016 and Yahoo! Shopping in 2022.

Catering to Modern Consumer Behaviors

Saihakan, known for its integrated approach to product development and sales, has been at the forefront of direct marketing in Japan since the establishment of its call center in Kumamoto in 1983. Initially focusing on telephone-based communications, the company has now shifted its strategy to encompass a broader range of online communication channels, including its e-commerce site, emails, chat interfaces, and messaging apps like LINE. Today, an impressive 90% of new customers initiate their connection with Domohorn Wrinkle through online platforms.

In the current skincare industry, e-commerce has transformed from mere product display venues into vital information hubs for consumers. According to a survey conducted by @cosme, women in their 30s to 50s identify Rakuten as one of the top three tools for gathering cosmetic information, showcasing the platform's significance in consumer decision-making processes.

By entering Rakuten, Saihakan is not only tapping into a massive online audience but also enhancing its brand presence through various established platforms. With Amazon boasting around 67 million users and Yahoo! Shopping at approximately 35 million users, the addition of Rakuten completes the trifecta of major online retailers in Japan, setting the stage for increased visibility and consumer engagement.

Building Trust Through Direct Interaction

The launch of the Domohorn Wrinkle Rakuten Store addresses a previous challenge where potential customers could only view third-party listings due to the absence of an official store. This initiative now ensures that customers can confidently purchase products directly from the original source, fostering trust and security in their shopping experience.

Rakuten is not just another e-commerce platform; it has created a unique ecosystem characterized by its loyalty programs and substantial customer base. This entry into Rakuten provides a golden opportunity for Saihakan to present its products to potential customers who might not have had access previously. The company aims to cultivate long-term relationships with customers that will ultimately translate into the remarkable 93% retention rate it enjoys today.

Products Available at the Domohorn Wrinkle Rakuten Store

Customers visiting the new Rakuten store will find a selection of notable products:

• - Domohorn Wrinkle Basic 4-Item Set (36,300 JPY incl. tax)

- Moisturizing Liquid (120 mL)
- Beauty Enhancing Extract (30 mL)
- Cream 20 (30 g)
- Protective Milk (100 mL)

• - Domohorn Wrinkle 8-Item Set (66,000 JPY incl. tax)

- Cleansing Gel (110 g)
- Facial Soap (110 g)
- Foam Soft Skin Pack (80 g)
- Moisturizing Liquid (120 mL)
- Beauty Enhancing Extract (30 mL)
- Cream 20 (30 g)
- Protective Milk (100 mL)
- Light Defense Cream (30 g)

• - Half Sets are also available, catering to customers looking for smaller quantities at more accessible prices.

Conclusion

Established in 1974, Domohorn Wrinkle is celebrated for pioneering collagen-infused skincare products, rooted in traditional herbal medicine and cutting-edge pharmaceutical technology. This new shopping channel is vital for expanding its consumer base and is set to revolutionize how customers interact with the brand. As Saihakan Pharmaceutical continues to innovate within the skincare market, the Domohorn Wrinkle Rakuten Store stands as a testament to its commitment to customer satisfaction and brand evolution.

For more information about products and ongoing promotions, check out the official Domohorn Wrinkle Rakuten Store.