#Japan #Tokyo #Asian Bridge #TERS #Hair Fragrance

TERS: A New Era in Hair Care

In an exciting development for beauty enthusiasts, the highly anticipated Korean hair fragrance mist, TERS, is making its debut in Japan. This innovative product presents a fresh take on hair care, inviting customers to decorate their tresses with enchanting scents. With the brand being praised across various cosmetics platforms, Asian Bridge Co., Ltd. plays a crucial role in this cross-border introduction.

What is TERS?

TERS, which stands for a new habit of caring for hair through fragrance, has emerged from inspirations rooted in the mythology surrounding the beautiful queen Berenice II. The philosophy is simple yet profound: to elevate daily life by making hair fragrances an integral part of fashion and personal expression. TERS offers an opportunity for everyone who desires healthy and beautiful hair to embrace a redefined hair care experience.

Product Features

The TERS Treatment Perfume offers a luxurious hair care experience reminiscent of fine perfumes. The non-wash treatment oil mist is formulated with nourishing oils to impart shine and moisture, tackling drying and friction damage that hair often endures throughout the day. With an engaging sensory experience, TERS aims to satisfy the five senses through fragrance, texture, and ease of use.

Compact Design

Measuring in at just 30ml (approximately 6.5 x 10cm), this convenient bottle fits perfectly in bags or pockets, making it easy to enjoy the fragrance and care anywhere. Its portability ensures that users can refresh themselves throughout the day.

Premium Fragrance Experience

TERS comes with five exquisite fragrance options, each carefully crafted to last up to 6 hours based on internal tests. With pleasant aromas that revive unexpectedly in different moments throughout the day, the indulgent scents invite users to transform ordinary days into extraordinary experiences.

Natural Oils Blend

With a unique oil composition, TERS includes a blend of argan, olive, and jojoba oils. This combination ensures that the product delivers a non-greasy finish while providing smooth, effortless hair. By incorporating scent and care, TERS reinstates hair treatment as an enjoyable, fragrant ritual.

How to Use

To make the most of this luxurious treatment, simply shake the container lightly and spray an appropriate amount from a distance of 15-20cm from the scalp and hair, ensuring even distribution across all areas.

Fragrance Lineup

TERS offers a diversified fragrance lineup appealing to various moods and occasions, including:

• - OBAD (Clear): A soft floral scent reminiscent of powdery linen.
• - LOCF (Yellow): A harmonious blend of orange flower with hints of citrus sweetness.
• - JYAM (Pink): Rich in musk notes complemented by warm amber.
• - OCOW (Blue): A refreshing watery floral scent enriched with a gentle soap aroma.
• - OTF (Green): A lively green note combined with zesty citrus for a refreshing lift.

Each 30ml bottle retails for 3,190 yen (including tax) and will be available for early online purchase beginning September 24, 2025, on platforms such as Amazon, Rakuten, and Qoo10, with offline sales to follow.

Brand Overview

Asian Bridge Co., Ltd., headquartered in Chiyoda, Tokyo, has been pivotal in supporting cross-border distribution, focusing predominantly on the cosmetic sector. Under the leadership of CEO Kanae Sakane, the company has expanded its marketing solutions across Asia since its inception in 2010, creating pathways for Japanese brands to thrive in overseas markets.

To learn more about TERS and its offerings, check their official Instagram: ters.jp.official.