#Japan #Tokyo #Municipalities #Furusato Tax #Quality Goods

Top Municipalities Chosen by Repeat Donors of Furusato Tax

In a recent survey conducted by Selectra Japan, the company analyzed the preferences of repeat donors within the furusato tax system, uncovering fascinating insights into the reasons some municipalities inspire repeat donations. The study focused on 3,000 individuals aged 20 and older, of which 370 were engaged in repeated contributions to the same municipality and return gifts for over two years.

Key Findings from the Survey

Demographics of Furusato Tax Users

The survey revealed that 62.2% of respondents had never utilized the furusato tax system, while 37.8% had, indicating a significant opportunity for outreach. Interestingly, among those who had experienced the system, about 70% had been repeat users for three years or more. This suggests that initial hesitations about the complexity of the system often fade after positive experiences, leading to continued engagement.

Repeat Donations to the Same Municipality

The focus on repeat contributions yielded that 70% of respondents had made multiple donations to the same municipality and gift. This behavior is indicative of the high satisfaction levels experienced by repeat donors toward the quality and uniqueness of the gifts offered.

Categories of Popular Return Gifts

When exploring the categories of return gifts that enjoy sustained popularity, seafood (particularly scallops and eel), meat (especially beef and pork), and rice (notably Koshihikari) were the standout favorites. Furthermore, insights revealed that there are also lesser-known ‘hidden gems’ like fruit and traditional crafts that continue to pique interest.

Top Municipalities Ranked by Repeat Donor Preference

The survey also identified which municipalities were consistently favored by repeat donors:

• - Monbetsu City, Hokkaido (Scallops): Renowned for quality scallops, this municipality has established a formidable reputation among seafood lovers.
• - Miyakonojō City, Miyazaki Prefecture (Meat): Known for its high-quality meat products, this city thrives on its agricultural offerings.
• - Izumisano City, Osaka Prefecture (Diverse Gifts): This city's variety of offerings makes it a popular choice for many.

Background and Importance of Quality in Return Gifts

The context of this survey is particularly important considering upcoming changes to the furusato tax system. Starting in October 2025, the Ministry of Internal Affairs and Communications plans to abolish the points granting system associated with donations. This is anticipated to shift focus from the perceived savings to the actual quality of the return gifts and trust in the municipalities themselves.

As a consequence, Selectra Japan emphasized the necessity of understanding why specific municipalities continue to attract repeat donations amidst these changes.

Evaluating Reasons Behind Repeat Donations

A more in-depth analysis of why certain return gifts stand out revealed that the primary factor for repeat contributions was satisfaction with the gift quality and taste. Respondents expressed a consistent preference for gifts that provided not only gastronomic pleasure but also offered practical advantages such as ease of storage and preparation.

The survey highlighted the following as the main reasons for repeat donations:
1. Satisfaction with Quality and Taste: Feedback indicated that delicious experiences drive repeat donations.
2. Balance of Price and Quantity: Donors are particularly sensitive to the value they receive in exchange for their contributions.
3. Ease of Use: Many donors appreciate gifts that are easy to store and consume, such as frozen seafood or pre-packaged meat.

Popularity Insights by Category

Seafood and Marine Products

Among seafood lovers, the top contenders were scallops and eel, praised for their flavor, freshness, and convenience. Unique feedback highlighted the appeal of Hokkaido scallops for their size and taste, while natural eel from Kumamoto delighted many with its rich quality.

Meat Products

For meat categories, beef was the clear favorite among donors, mainly due to its taste and available portion sizes. Many reported high family satisfaction with various pork options, noting their tenderness and flavor.

Rice Products

Quality rice remains a staple in the return gifts, with Koshihikari leading the charge. Donors noted not only the taste but the reliability and quality of rice from municipalities such as Uonuma City in Niigata.

Hidden Gems and Unique Offerings

Interestingly, the survey also revealed that while food products dominate interest, there are many hidden gems among non-food items, like local crafts and essential goods. Donors appreciated the seasonal delivery of fresh fruits or distinctive local products, adding variety to their donations.

Conclusion: The Key to Municipal Attractiveness

Clear patterns emerged across all categories, emphasizing the balance of quality, price, convenience, and regional appeal. The direct connection with municipalities, seen through thoughtful engagements like personalized thank you notes, enhances the donation experience, fostering repeat engagement.

Overall, it is evident that municipalities which prioritize quality and maintain meaningful connections with their donors will continue to thrive within the furusato tax system, ensuring both supplier and receiver satisfaction for years to come.