#United States #Marlton #Compassionate Care #Virtua Health #Health Rankings

Virtua Health Achieves Landmark Recognition

Virtua Health, a renowned non-profit health system based in New Jersey, has made a remarkable ascent in the health care industry this year. The latest annual report by brand experience consultancy Monigle showcased that Virtua has secured the 22nd position among health care brands nationwide, marking it as the highest-ranked health brand in New Jersey.

This achievement reflects the organization's commitment to prioritizing patient care and emphasizes its objective of being "Here for Good". With every significant category showing improvement compared to the previous year, the accolades received by Virtua highlight key aspects such as reputation, intent to use services, advocacy, and overall satisfaction among consumers.

Insight from the Leadership

Chrisie Scott, senior vice president and chief marketing officer at Virtua, articulated the significance of Monigle's findings, stating, "Today's consumers have expectations that go beyond mere high-quality care. They seek a human connection—they want to feel valued and supported throughout their health journeys. Experiences characterized by empathy, access, responsiveness, and trust are essential in establishing enduring relationships with those who turn to us for their care."

The report's methodology extensively analyzes consumer feedback and engagement, assessing 224 health care brands across various dimensions. It leverages Monigle's proprietary system, grounded in academic research, to unveil what aspects of the health care experience resonate most with patients.

Recognition for Compassionate Care

In an exciting addition for 2026, a partnership with The Schwartz Center for Compassionate Healthcare allowed the report to incorporate new metrics focusing on compassion. Virtua emerged as the 8th most compassionate health care brand across the nation. This ranking was based on consumer perceptions regarding characteristics such as sensitivity, understanding, listening, and trustworthiness.

Michael Gustafson, CEO of The Schwartz Center, underscored the importance of compassion in health care, stating, "Organizations that prioritize compassionate care are best positioned to consistently deliver exceptional experiences to every patient throughout their care journey."

Employee Dedication and Impact

Jennifer Khelil, chief clinical officer at Virtua, expressed that the recognition received for compassion is immensely meaningful, attributing it to the team's unwavering dedication and genuine care for patients' needs.

"This distinction reflects the tireless efforts of our colleagues at Virtua, who engage with patients as distinct individuals, ensuring empathy in every interaction," Khelil noted.

Conclusion

Virtua Health has not only been recognized for its convenience but also ranked as the 14th most trusted health brand according to the survey. The commitment to delivering compassionate and comprehensive health care continues to be a priority, as evidenced by the consistent achievements highlighted in this year's Humanizing Brand Experience report.

In conclusion, Virtua Health's ascent in national rankings acts as both a validation of its operational ethos and a reminder of the evolving expectations within modern health care. With relentless focus on empathy and accountability, Virtua remains dedicated to enhancing and supporting the health journeys of the communities it serves.