Opt Receives Silver Award at RTB House Japan's Top Agency Award for Three Consecutive Periods

Opt Achieves Silver Award at RTB House Japan's Top Agency Award

Opt, a leading company based in Chiyoda, Tokyo, has proudly announced that it has received the Silver Award at RTB House Japan's prestigious Top Agency Award for three consecutive periods. The award recognizes Opt's commitment to driving business growth for clients through innovative value creation aimed at industry transformation and addressing social issues. This accolade is particularly significant as it illustrates Opt's capability in leveraging AI deep learning technologies for effective digital marketing strategies.

Understanding the Top Agency Award

The Top Agency Award is organized by RTB House Japan, headquartered in Warsaw, Poland, and evaluates Japan-based agencies based on their sales performance of RTB House products, understanding of the products and services, and the ability to present proposals to advertising clients. The awards are determined through a comprehensive assessment that considers prior performance in the previous two periods, showcasing a firm’s expertise and capability in the competitive marketing landscape.

Opt's innovative dynamic retargeting advertisement service, which is grounded in detailed insights into user behavior on websites, has been pivotal in achieving this recognition. By optimizing ad delivery tailored to individual users' online activity, Opt stands at the forefront of digital marketing innovation.

Acknowledgment from RTB House Japan

Mr. Ken Fujino, Head of Sales at RTB House Japan, extended his congratulations on receiving the Silver Award, expressing heartfelt appreciation for Opt's unwavering support since its inception. He emphasized the collaborative efforts in exploring dynamic retargeting within mobile applications—an area that remains largely untapped. This partnership represents a significant step forward, and both organizations aim to continue pioneering the future of the industry hand in hand.

Future Prospects for Opt

Looking ahead, Opt is dedicated to utilizing AI to further enhance personalized advertising delivery, continuing its pivotal role in supporting partners’ business growth. The company emphasizes a holistic approach to marketing that goes beyond mere profit generation; it aims to contribute meaningfully to long-term business sustainability.

Opt's Unique Marketing Approach

At the core of Opt's vision is the concept of LTVM (Life Time Value Marketing). Traditionally, Life Time Value (LTV) has been viewed from the perspective of profits accrued from individual users over time. Opt differs by focusing on understanding the end-user more profoundly, prioritizing meaningful assistance to customers in ways that extend value beyond short-term gain. This innovative concept positions Opt as a partner in genuinely facilitating enduring business growth rather than merely maximizing profit.

About Opt

Founded on April 1, 2015, Opt is guided by its purpose to foster industrial transformation and tackle social challenges through new value creation. The company aims to become a growth leader that connects closely, deeply, and swiftly with customers, driving lasting business development through a customer-centric approach.

Opt aspires to revolutionize the advertising industry (Advertising Transformation®) with a profound understanding of its structures, ultimately contributing to broader industrial transformations (Industrial Transformation®).