#Japan #Tokyo #XR Technology #JTB #Canon Marketing

Overview of the New Education DX Program

Canon Marketing Japan (Canon MJ) and JTB Corp have announced their collaboration to develop a groundbreaking education DX program tailored for high schools. This program, named "Experiential DX Exploration Lab Utilizing XR", is set to be available starting April 16, 2026, for high schools and municipalities across the country.

The Essence of the Program

Aligned with the Ministry of Education, Culture, Sports, Science and Technology's initiative to accelerate the digital transformation (DX) in high schools, the program aims to integrate advanced technologies and real-world application examples from businesses into educational settings. The goal is to foster experiential learning that helps students understand the essence of DX through XR (Cross Reality) technology, which encompasses MR (Mixed Reality) and VR (Virtual Reality).

Through interactive content and workshops powered by XR technologies, students will enhance their critical thinking and expressive abilities. This program supports students in their journey of learning by connecting them with societal applications of digital technologies.

Background of Program Development

In response to the national strategy for digital domain growth, the development of digital talent has emerged as a pressing social challenge. Starting in the 2024 academic year, the Ministry will select over 1,000 high schools as "DX High Schools" to strengthen inquiry-based and practical digital education. This creates a demand for educational programs that leverage external experts and foster collaboration between universities and companies for practical learning experiences.

Canon MJ and JTB have emerged as partners to address these challenges by merging their expertise in technology and educational program management. This collaboration aims to reduce the burden on schools while providing high-quality inquiry-based learning experiences.

Objectives of the Program

The primary aim of the new program is to combine Canon MJ’s advanced XR technologies and real-world experience with JTB's extensive knowledge in planning and operating educational programs. This fusion addresses challenges faced by educational institutions and aims to deliver high-quality inquiry-based learning while contributing to the cultivation of digital talent, which is a significant societal issue today.

Features of the “Experiential DX Exploration Lab”

The program employs XR technologies to deliver immersive content and workshops, enabling students to learn how digital technologies are utilized in society and business. By using case studies from the XR business realm along with practical experiences, the program offers a more hands-on learning approach. Additionally, visits to universities and companies will provide students with opportunities to explore their future options, allowing them to deeply understand DX and develop assertive cognitive, expressive, and communication skills.

Roles of the Companies

• - Canon MJ: Will manage the operation and execution of the experiential education program along with providing XR technology-based learning materials.
• - JTB: Will leverage its nationwide education market and municipal connections to market and support the program effectively.

Future Developments

The program will target high schools and municipalities nationwide, particularly schools designated as DX High Schools and those fostering digital talent capable of solving real-world challenges. Through practical learning experiences, the program aims to contribute significantly to the development of the next generation of digital talent.

About Canon MJ

Canon Marketing Japan Group engages in marketing activities focused on Japan and aims to solve societal challenges through its business. With a commitment to creating a sustainable society, the group advocates for connecting technology and imagination, embodying their purpose as a "future marketing company."
Canon MJ Website

About JTB

JTB, designated as a "Exchange Creation Business," aims to solve challenges faced by local and tourism sectors by expanding human flow and connectivity through its nationwide network. JTB pursues innovation through the collaboration of digital and human capabilities, creating new value in regional contexts.
JTB Website