#Germany #Düsseldorf #Henkel #Smartwash #Persil

Henkel's Innovative Smartwash™ Technology at CES 2025

Henkel has made a significant impression at CES 2025 with the launch of its groundbreaking Smartwash™ Technology. This inventive system provides a cartridge-based and AI-driven detergent dosing solution for both washing machines and dishwashers. As the global leader in consumer and industrial products, Henkel aims to transform the cleaning process by introducing a new standard in household and industrial cleaning solutions.

What is Smartwash™ Technology?

Smartwash™ Technology represents a leap forward in detergent delivery systems. With its unique algorithm and smart functionality, it automatically dispenses the precise amount of detergent required at various stages of the washing cycle, regardless of whether it is a new or existing appliance. This innovative approach not only streamlines the washing process but also enhances the cleaning effectiveness across different types of machines.

During the CES expo, Henkel highlighted its Persil® and Somat® Smartwash brands, which are set to enter the European market in 2025. These brands are part of Henkel's mission to combine state-of-the-art chemical expertise with smart technology, emphasizing ease of use and optimal results.

Industry Collaboration and Future Prospects

The unveiling of Smartwash has sparked interest amongst appliance manufacturers and tech innovators, paving the way for potential partnerships aimed at developing the next generation of cleaning products and machines. As Frank Meyer, Corporate Senior Vice President of Henkel Consumer Brands, put it, the partnership discussions that arose during CES reflect a critical moment in the evolution of laundry and dish care.

Research indicates a growing consumer demand for intelligent cleaning solutions; 71% of users are uncertain about which detergents to use, and 57% are unsure about the correct dosing. Smartwash addresses these concerns by intelligently adapting washing configurations based on specific load needs, thereby reducing waste and effort.

Revolutionizing Household Chores

Dorothee Boivin, Corporate Vice President of New Business and Homecare, emphasized the transformative potential of Smartwash. Traditional laundry practices are often viewed as tedious, filled with pain points that consumers wish to eliminate. With Smartwash, the goal is to redefine this experience, making laundry less of a chore and providing a more engaging and customized solution.

The excitement generated at CES is part of Henkel's broader strategy to continue showcasing Smartwash Technology at key industry conferences, including the upcoming American Cleaning Institute Annual Meeting in Orlando, FL. This sustained visibility will serve to bolster Henkel's commitment to innovation and collaboration.

About Henkel

Founded in 1876, Henkel operates globally across various sectors, including adhesives technologies and consumer brands. The company prides itself on sustainability, consistently pursuing an environmentally friendly agenda across its products and operations. With an impressive annual revenue of over 21.5 billion euros and a workforce of around 48,000, Henkel remains committed to pioneering advancements in consumer and industrial technology.

For those interested in exploring partnerships or learning more about Henkel's Smartwash Technology, inquiries can be directed to their media relations team for further information.

Smartwash is just one example of how innovation at Henkel continues to push the boundaries of what is possible in everyday cleaning, paving the way for a cleaner and more convenient future.