#Japan #Tokyo #Universal Paper #Hello Brand #APP Japan

Universal Paper's Major Product Relaunch

Universal Paper Co., Ltd., headquartered in Shinagawa, Tokyo, has announced the launch of its premium tissue products, including Creamy Soft Tissue and Aroma Tissue. This marks a significant redesign of its Hello brand tissue papers, toilet papers, and kitchen towels that first debuted in 2007. The company strives to continuously enhance the daily lives of its customers by providing high-quality, soft products that are gentle on the skin.

A New Look and Feel

The redesign features the company’s brand character, Halo-tan, as the main visual element across all products. Halo-tan is presented as a playful, cleanliness-loving companion, symbolizing comfort and care. The updated aesthetic aims to create a fun, vibrant impression while maintaining the core qualities of the Hello brand. With this design overhaul, Universal Paper has focused on clarity and sophistication, ensuring that the essence of the products is easily recognizable while appealing to customers. Additionally, the logo has been revamped to appear more stylish yet approachable, further elevating the brand’s image.

Environmental Initiatives

Beyond aesthetic improvements, Universal Paper is committed to sustainability through initiatives aimed at protecting the environment. As part of a collaborative effort with APP Japan, the company partners with the NGO Belantara Foundation to launch the Forest Restoration Project, which commenced in 2023. Customers purchasing Hello products contribute to this cause, as a portion of the proceeds is donated to the foundation. The funds are utilized to purchase and plant saplings, including endangered species, in areas devastated by wildfires and illegal logging. This initiative reinforces Universal Paper's dedication to ecological responsibility, with all Hello products being directly involved in the project.

Eco-Friendly Practices

In addition to the restoration project, Universal Paper operates using sustainably managed plantation timber, ensuring that all of its products are made from 100% pure pulp sourced from its own trees. Notably, no natural trees are cut for these products, showcasing the company's commitment to conservation. By maintaining a circular process of planting, nurturing, and producing, Universal Paper contributes positively to mitigating climate change. The company’s practices have been recognized with certifications from PEFC, a prominent third-party organization overseeing international certification standards, affirming that all of its products meet stringent sustainable criteria.

About Universal Paper

Founded in November 2007 and led by Chairman and CEO Tan Uishian, Universal Paper Co., Ltd. specializes in the manufacturing, processing, import, and sale of household paper products. With a clear focus on quality and sustainability, the company has positioned itself as a trusted provider in the industry.

For further inquiries, you can contact the marketing department:

• - Phone: 03-6859-5586
• - Email: [email protected]

This exciting relaunch marks a new chapter for Universal Paper as it continues to cater to the needs of its customers while actively engaging in efforts to protect the environment. Keep an eye out for the new Hello brand products, which promise to bring a delicate touch of care to everyday life.