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Keurig Dr Pepper Unveils New Beverage Flavors for 2025

Keurig Dr Pepper (KDP) has announced an exciting new flavor lineup for 2025, expanding its range of beloved beverages in the U.S. The company, known for iconic brands such as Dr Pepper®, 7UP®, A&W®, and Snapple®, has created these refreshing flavors in response to a successful year in which 2024's offerings saw great popularity, particularly with the limited-time availability of Dr Pepper Creamy Coconut and the innovative Canada Dry Fruit Splash Cherry.

New Flavor Highlights

The highly anticipated new additions kick off with Dr Pepper Blackberry, a permanent variety that perfectly incorporates the original 23 flavors of Dr Pepper with the rich, sweet taste of blackberry. Market data indicates a growing consumer demand for blackberry-flavored beverages, with these drinks experiencing sales growth more than double that of the overall carbonated soft drink (CSD) category last year.

The launch of 7UP Tropical features a delightful mix of 7UP with tropical notes such as mango and peach, designed to evoke that refreshing summer feeling. Available as a regular and zero sugar variety, this flavor will be rolled out nationwide in February.

Another exciting addition is Snapple Peach Tea Lemonade, blending Snapple's top tea flavor with a zesty hint of classic lemonade. This will be available in March across multiple pack sizes, appealing to fans of both tea and lemonade.

Expanding on the Bai brand, Bai Simbu Strawberry and Bai Shala Coconut Strawberry are set to launch this month. These drinks not only offer hydration but also boast health benefits, with each supporting the immune system through essential vitamins and minerals, making them a smart choice for health-conscious consumers.

A nostalgic treat is in store with the AW Ice Cream Sundae flavor. This limited-time offering combines the delightful essence of vanilla ice cream and fudge. Available from August, both regular and zero sugar versions will be sold in convenient 12 packs.

Finally, fans can look forward to the introduction of RC Cola Zero Sugar, marking a significant moment as it becomes available for the first time at major retail outlets, providing consumers with a classic cola experience without the sugar.

A Focus on Consumer Choice

Eric Gorli, President of U.S. Refreshment Beverages at KDP, emphasized the company's commitment to consumer-centric innovation, stating, "Our 2025 cold beverage pipeline builds on our strong track record of delivering successful consumer-centric innovation across our portfolio of legendary brands." With contributions from flavor scientists and trend forecasters alike, KDP aims to offer more options through fruity flavors and familiar favorites reimagined in zero sugar formats.

Moreover, KDP plans to release additional retailer-exclusive flavors and regional offerings from other popular brands, including Sunkist and Crush, throughout the year.

About Keurig Dr Pepper

Keurig Dr Pepper stands out as a leading beverage company in North America, boasting a diverse portfolio that includes over 125 owned and licensed brands. With annual revenues approximating $15 billion, the company has established itself as a dominant force in numerous beverage categories, ensuring there’s something for everyone.

To stay updated on new flavors and products, join the conversation on social media or visit KeurigDrPepper.com. With a mission to enhance beverage occasions and contribute positively to communities and the planet, Keurig Dr Pepper continues to innovate and capture the hearts of consumers across the nation.