#Japan #Tokyo #NTT DOCOMO #LIVE BOARD #Akihabara UDX

LIVE BOARD Takes Over Akihabara UDX Vision

In a significant move for outdoor advertising, LIVE BOARD, a leading digital OOH advertising network operator based in Shibuya, Tokyo, officially announced its acquisition of the Akihabara UDX Vision facilities and operations from NTT Advertising Co., Ltd. This transition will take effect in September 2025, marking a new chapter for digital signage in one of the most vibrant areas of Tokyo.

As of June 30, 2025, NTT Advertising's direct management of the Akihabara UDX Vision will conclude. Following this, a renovation period is set for July, during which improvements will be made to optimize the ad display platform. By mid-September, LIVE BOARD plans to unveil a new sales strategy that builds upon the platform's existing capabilities.

The Akihabara UDX Board is located strategically in Akihabara, a district renowned for its blend of electronics, anime culture, and office establishments. This prime location not only attracts tourists but also serves the local business community, providing advertisers with a wide-reaching audience.

Innovative Advertising Techniques and Data Integration

LIVE BOARD aims to leverage cutting-edge technologies to maximize the efficiency of OOH advertising. One of the standout features of their approach includes the utilization of NTT Docomo's location data analytics. This enables the introduction of impression-based advertising, specifically the VAC (Visibility Adjusted Contact) metric, which estimates the number of viewers based on location and audience engagement.

Understanding the VAC Metric

The VAC metric is particularly beneficial because it factors in real-world visibility as well as audience dynamics. According to the OOH Global Measurement Guidelines, VAC is calculated by assessing how many people are in proximity to the advertisement, backed by an understanding of their potential to engage with it. This method allows advertisers to allocate budgets effectively, ensuring that campaigns reach the right audience at the right time.

A Visionary Move Towards Future Growth

Looking ahead, LIVE BOARD is committed to enhancing OOH operations through innovative strategies and effective audience targeting. By amalgamating large-scale data with traditional advertising methodologies, the company aims to expand its market presence and enhance value for advertisers.

Media Information for the Akihabara UDX Board

• - Media Name: AKIHABARA UDX BOARD
• - Address: 4-14-1 Sotokanda, Chiyoda City, Tokyo
• - Size: H6,910 mm x W11,900 mm
• - Operating Hours: 8:00 AM to 11:00 PM (15 hours)
• - Audio Capability: Yes
• - Contact for Media Inquiries: LIVE BOARD Contact

About LIVE BOARD

Founded with a mission to merge data-driven targeting and performance verification, LIVE BOARD is the first company in Japan to adopt VAC-based distributions in the OOH sector. Its innovative approach allows for near-real-time adaption to changing foot traffic patterns, especially crucial during unpredictable circumstances like the COVID-19 pandemic. The company combines extensive digital OOH across urban and transit environments with cutting-edge data analytics to enable powerful targeting strategies based on demographics and behaviours.

In summary, the transformation of Akihabara UDX Vision into AKIHABARA UDX BOARD under LIVE BOARD's management heralds a significant advancement in the outdoor advertising landscape, promising more targeted and measurable advertising experiences. As they prepare for this transition, the future looks promising for both advertisers and audiences alike.