#Japan #Tokyo #Ad Fraud #Spider Labs #Lead Validation

Join Our Free Webinar on Lead Validation Techniques

Overview

On May 22, 2025, Spider Labs will host a free webinar titled, "Is Your Conversion Fake? Validating Leads for Accurate Advertising Insight." This online event targets advertisers and marketing professionals eager to enhance their understanding of lead quality in advertising.

The Challenge of Understanding Leads

Are you experiencing a disconnect between lead generation and actual sales meetings despite surpassing lead acquisition targets? Many marketing teams confront situations where reported metrics don’t align with real-world performance, often due to fraudulent conversions. Understanding the terminology is crucial; fraudulent leads or conversions refer to prospects that either do not genuinely express interest in a product or service or even do not exist. Ignoring these fraudulent leads can drain marketing budgets and mislead data-driven decision-making.

Webinar Highlights

In light of these challenges, this upcoming webinar emphasizes understanding lead quality. Attendees will explore the nature of discrepancies between reported numbers and actual outcomes, focusing specifically on recent trends indicating increased fraudulent conversions.

Key topics include:

• - The causes of discrepancies between metrics and reality
• - The hidden pitfalls of lead quality in AI-optimized advertising, such as PMAX and search partners
• - The reality of fraudulent conversions caused by bots and overseas agencies
• - Key points for lead validation to avoid misinterpreting results
• - Cases demonstrating the use of Spider FLP (Fake Lead Protection) to combat ad fraud
• - Practical strategies to prevent unnecessary ad expenditures

These discussions will provide valuable insights into navigating the complexities of today's advertising landscape and ensuring advertising budgets are spent wisely.

Event Logistics

• - Title: Is Your Conversion Fake? Validating Leads for Accurate Advertising Insight
• - Date: Thursday, May 22, 2025
• - Time: 11:00 AM - 12:00 PM (Japan Standard Time)
• - Format: Online (via Zoom)
• - Cost: Free
• - Target Audience: Advertising and marketing professionals

Click here to learn more and register!

Meet the Speaker

The webinar will feature speakers from Spider Labs, including Nodoka Araki, the Revenue Operations Team Manager. Following her tenure in customer success, Nodoka now focuses on revenue operations and is instrumental in enhancing data quality and security while driving decision-making that directly impacts company growth.

About Spider Labs

Founded in April 2011, Spider Labs is committed to creating a future that is automated, safe, and happy. As an anti-fraud company, we strive to achieve a transparent digital advertising environment, focusing on speed, integrity, and a customer-centric approach. Our team passionately challenges the status quo to rid the internet of fraud and enhance the quality of advertising.

Contact Information

• - Company: Spider Labs
• - Headquarters: 4th Floor, Minato, Aoyama ST Building, 7-10-3, Minato, Tokyo
• - CEO: Satoko Otsuki
• - Business Activities: Development and operation of the AI ad fraud tool, Spider AF, among other consulting services designed to combat fraud in advertising, resale, and affiliate marketing.
• - Website: Spider Labs
• - For inquiries: Marketing Department of Spider Labs
• - Email: pr@spideraf.com
• - Phone: 03-6419-7946

Be sure to take this opportunity to enhance your marketing strategies and reinforce your company’s defenses against fraudulent activities.