#Japan #Tokyo #Tokyo Station #SAKEICE #Sake Bar

Introduction to 'SAKEICE BAR!'

On April 12th, a new standing sake bar named 'SAKEICE BAR!' made its grand debut at YANMAR TOKYO, located at the Yaesu exit of Tokyo Station. This establishment is operated by Edamame Co., a company well-known for the innovative sake-infused ice cream, SAKEICE. Adjacent to their existing 'SAKEICE Tokyo Shop', this bar aims to provide a casual yet immersive experience for those eager to explore various kinds of Japanese sake.

The opening event on April 12th and 13th offered free tastings of their exclusive collaboration with SENDAI STATION BREWERY Fermenteria, featuring a special craft sake called 'Sakura Twin Sake Baby' (both red and white versions) to the first 300 visitors each day, celebrating the love for sake amidst the vibrant atmosphere of Tokyo.

Concept Behind 'SAKEICE BAR!'

Edamame Co. has rapidly expanded into the world of sake since 2020, connecting with numerous sake breweries across the nation. With a notable focus on the Taiwanese market since 2022, the company has been leveraging the increasing interest in Japanese sake and culture among Taiwanese visitors. Recent statistics predict over 6 million Taiwanese tourists in Japan by 2024, compelling further exploration of Japan's traditional drinks in convenient locations.

With this backdrop, 'SAKEICE BAR!' was born to cater primarily to tourists, providing a spot right in front of Tokyo Station where they can conveniently enjoy a selection of Japanese sake in a fun standing bar setting.

Features of 'SAKEICE BAR!'

1. Convenient Location for Casual Enjoyment: Located just steps from Tokyo Station, this standing bar fosters a relaxed environment, allowing patrons to enjoy a quick drink in as little as 15 minutes. The menu is categorized into unique options, including 'exclusive creations', 'premium sake', 'fruity flavors', and 'disaster recovery options'.

2. Coin-based Experience: Customers purchase coins upon entering to exchange for drinks and food items, with a clear pricing structure per item. This setup encourages spontaneous visits and interactions, enriching the overall experience.
- Single Coin: JPY 600
- 6 Coins: JPY 3,300 (JPY 550 each)
- 12 Coins: JPY 6,000 (JPY 500 each)
- Note: Coins are valid only for the day and cannot be refunded or resold.

3. Closing with Sake Ice Cream: Adjacent to 'SAKEICE BAR!', the SAKEICE shop allows for a unique experience where guests can conclude their visit with the signature sake-infused ice cream, thus enjoying the delightful blend of traditional beverage and modern dessert.

Exclusive Collaboration

To celebrate its opening, 'SAKEICE BAR!' offered a special sampling of 'Sakura Twin Sake Baby' crafted in collaboration with Fermenteria, which produces local craft sake in Sendai. The 'Red' version is characterized by hints of cherry blossoms and fresh leaves, while the 'White' version presents soft floral hints and nutty undertones, reminiscent of a spring dream.

Store Information

• - Name: SAKEICE BAR! (Chinese Name: SAKEICE 吧！)
• - Location: 2-1-1 Yaesu, Chuo City, Tokyo 104-0028, Japan, on the first floor of YANMAR TOKYO.
• - Pre-Opening Dates: April 12-13, 2025
• - Operating Hours:

- April 12-13: 11:00 AM - 10:00 PM
- From April 14: 5:00 PM - 10:00 PM

• - Note: Hours may change upon grand opening announcements.

Vision for the Future

Hiroyuki Narita, CEO of Edamame Co., expressed excitement for the new bar, aiming to bridge the gap for those seeking to enjoy Japanese sake, especially targeting those who are unfamiliar with it. The intention is to foster cultural appreciation through engaging activities and events.

About SAKEICE

SAKEICE represents a groundbreaking twist in the dessert world, offering ice cream with an alcohol content of around 4%. Unlike typical ice cream flavors, this decadent treat is made with a substantial amount of sake, delivering an adult-oriented taste. With ongoing initiatives to highlight the qualities of Japanese sake further, the brand continuously collaborates with various sake breweries nationwide.

The bar invites everyone to indulge in their offerings while maintaining responsible enjoyment. Notably, SAKEICE contains alcohol, and consumption is strictly for adults over 20 years old.

For those curious to learn more or to purchase SAKEICE products, visit the official online shop or their social media channels to stay updated on upcoming events and offers.

Conclusion

As Japanese sake continues to captivate both local and international audiences, 'SAKEICE BAR!' stands as a vibrant new venue, inviting everyone to experience the joy and richness of Japanese culture through its exquisite drinks and friendly atmosphere.