#Japan #Tokyo, Osaka #Shufoo! #ONE COMPATH #TOPPAN

ONE COMPATH Hosts Retail Seminar: Overcoming Promotion Dilemmas

Overview

In an age where consumer demands are diversifying and technology is rapidly evolving, the retail industry faces a myriad of challenges. To adapt, companies must navigate through conflicting perspectives and craft innovative strategies. Recognizing these pressing needs, ONE COMPATH, a leading company in the retail marketing sector, is set to host an insightful seminar titled "Shufoo! Retail Promotion Dilemma: Five Hybrid Strategies Beyond Conflict." This event takes place across two locations: Tokyo on October 24, 2025, and Osaka on October 31, 2025. The seminar aims to explore new promotional options and the potential benefits of integrating artificial intelligence (AI) into retail strategies.

Seminar Details

The event will kick off with a keynote session centered around AI, laying the groundwork for robust discussions on the future of retail promotions. Here are the key details:

• - Dates: Tokyo - October 24, 2025 / Osaka - October 31, 2025
• - Time: 3:00 PM - 6:00 PM (Doors Open at 2:15 PM)
• - Locations:

- Tokyo: TOPPAN Koishikawa Headquarters, 2F "Koishikawa Terrace" (1-3-3 Suidō, Bunkyo-ku, Tokyo)
- Osaka: Rihga Royal Hotel Osaka (5-3-68 Nakanoshima, Kita-ku, Osaka)

• - Target Audience: Retailers, distributors, manufacturers, and those interested in utilizing or exploring Shufoo!
• - Organizer: ONE COMPATH
• - Participation Method: In-person only
• - Cost: Free (Pre-registration required)
• - Further Details & Registration: Apply here
• - Registration Deadlines:

- Tokyo: October 20, 12:00 PM
- Osaka: October 27, 12:00 PM

Additional note: Given a high volume of applications, a lottery may be conducted for limited spaces. Companies from the same industry may be declined. If cancellation is necessary, please notify us by the day prior.

Program Schedule

Both the Tokyo (October 24) and Osaka (October 31) sessions will follow the same program:

• - 2:15 PM: Doors Open
• - 3:00 PM - 3:40 PM: "The Future of Retail Changed by AI: Breaking Free from Binary Choices"

- Speakers:
- Shoichi Murakami (Director of AI Development at Matsuo Research Institute)
- Naoshi Sakuma (Director of Smart SCM Promotion at TOPPAN Digital)
- Rei Hayakawa (CEO of ONE COMPATH)

• - 3:40 PM - 3:50 PM: Break
• - 3:50 PM - 4:20 PM: "Decoding Promotion Choices and Shopping Behaviors: Hybrid Strategies from Shufoo! Analysis"

- Speaker: Shohei Moriya (Executive Officer and CSO of ONE COMPATH)

• - 4:20 PM - 4:35 PM: "From Electronic Flyers to Comprehensive Promotion Support: The Evolution of Shufoo!"

- Speaker: Yoshitaka Ishida (COO of ONE COMPATH)

• - 4:35 PM - 4:50 PM: "Co-creating the Future of Retail: Practical Retail Business Transformation"

- Speaker: Keisuke Hantani (Head of Kansai Business Transformation at TOPPAN)

• - 4:50 PM - 5:00 PM: Break
• - 5:00 PM - 6:00 PM: Premium Networking Session

Speaker Profiles

Shoichi Murakami, Director of AI Development at Matsuo Research Institute
Joining in 2022, Murakami leads substantial joint research initiatives between private and public sectors, focusing on AI solutions across various industries, bringing a wealth of experience from positions at large firms.

Naoshi Sakuma, Director of Smart SCM Promotion at TOPPAN Digital
With a background in retail, Sakuma has driven numerous digital initiatives, making significant contributions to promotional strategies for over two decades.

Rei Hayakawa, CEO of ONE COMPATH
With nearly two decades of experience, Hayakawa has been at the forefront of Shufoo! since its initiation into the market, utilizing data-driven methodologies to spearhead the service’s growth.

Yoshitaka Ishida, COO of ONE COMPATH
Ishida, known for his marketing innovations and electronic flyer expertise, has played a pivotal role in the strategic direction of various projects at ONE COMPATH.

Shohei Moriya, Executive Officer and CSO of ONE COMPATH
Moriya’s experience spans technology and marketing, which has enriched Shufoo! and its associated projects under his leadership.

About Shufoo!

Shufoo!, an electronic flyer service, boasts over 16 million monthly users (as of July 2025) and features promotions from over 120,000 stores nationwide. This platform offers valuable shopping information, including promotional deals, coupons, and recipes, accessible via smartphone apps and various devices. Since its launch in 2001, it has evolved under the management of ONE COMPATH since April 2019.

For those interested in staying ahead of the game in retail promotions and effectively utilizing AI, this seminar is an invaluable opportunity to gain insights from top industry leaders.