#USA #Miami #Hair Care #Cosmetics #Lola from Rio

Lola from Rio Expands Retail Presence

Lola from Rio, one of Brazil's premier beauty brands, has officially announced its expansion into the retail sector with a notable presence in Walmart USA, Walmart Puerto Rico, and Navarro, a trusted retailer within the CVS Health family that primarily serves the Hispanic community in South Florida. This strategic move marks a significant milestone in the brand's mission to share the beauty secrets of Brazilian hair care with a global audience.

A Touch of Brazil in Every Bottle

Founded in 2011, Lola from Rio has established a strong legacy in Brazil's beauty landscape. The brand focuses on providing high-performance hair care solutions that are vegan, sustainable, and designed for all hair types. Each product embodies the vibrant spirit of Brazilian culture, ensuring that everyone can embrace and celebrate their unique hair textures—from straight to wavy to curly and coily.

The excitement around this expansion is palpable as Lola's most popular collections, including Rapunzel, Meu Cacho Minha Vida, Morte Súbita, Xapadinha, and Ela É Carioca, will soon be available on the shelves of major retailers. Customers shopping at Walmart USA will now have access to the bestselling Rapunzel Tonic, Milk Spray, and Shampoo, while Puerto Rican customers can look forward to a broader selection that includes additional favorites from the brand's diverse lineup.

At Navarro, shoppers will find a carefully curated assortment of essential products from the Rapunzel and Meu Cacho Minha Vida lines. This extensive availability emphasizes Lola's commitment to making quality hair care accessible to all, especially within the Hispanic community.

Embracing Nature and Sustainability

What truly sets Lola from Rio apart is not only the efficacy of its formulas but also the heritage that inspires them. Drawing from Brazil's rich beauty rituals and innovative hair care techniques, Lola has carefully crafted its products using natural ingredients that nourish, strengthen, and revitalize hair. The brand's dedication to sustainability is evident through its eco-friendly packaging, made from P-Life resin that decomposes in just four years and helps with plant germination.

In addition, Lola from Rio takes pride in offering 100% recyclable packaging and formulas that are both vegan and cruelty-free, reinforcing its position as a leader in conscious beauty. As part of this expansion, Lola is also updating its packaging to feature English and Spanish labeling for the first time, making it more accessible to its growing audience in the U.S. and Puerto Rico. This transition highlights the brand's commitment to inclusivity and responsiveness to consumer needs.

“Bringing a piece of Brazilian beauty to a larger audience fills us with pride,” said Katherine Moron, CEO of Tu Azul, the distributor responsible for introducing Lola from Rio to the U.S. market. “Lola from Rio encapsulates the authenticity and richness of Brazilian heritage while advocating for sustainability and inclusivity. This expansion allows more individuals to experience our innovative and thoughtfully crafted products, tailored for every hair type and need.”

The Future Looks Bright

Lola from Rio's global journey has only begun. With its vibrant branding, high-performance products, and a passion for celebrating hair in all its forms, the brand is poised to become a household name outside of Brazil. Now, beauty enthusiasts across the U.S. and Puerto Rico can experience the transformative power of Brazilian hair care, designed for everyone, regardless of their hair type or individual needs.

To discover the full range of Lola from Rio offerings, customers can explore various retail partners, including Amazon, Walmart, and Navarro. Engage with Lola on social media for updates and beauty inspiration: follow them on Instagram @lolafromrio and TikTok @lolafromrio.

For more information, visit www.lolafromriousa.com.