Pepsi Unveils a Fresh Chapter of 'Thirsty for More' Starring David Beckham

Pepsi's New Chapter: 'Thirsty For More'

Pepsi has re-emerged with an exciting new iteration of its global campaign, "Thirsty For More," showcasing the one and only David Beckham. This latest endeavor encourages fans everywhere to chase after what they love without hesitation and without the pressure of societal expectations. The slogan, "If you love it, it's never a waste," perfectly encapsulates this empowering message.

This campaign is all about embracing that mindset of pursuing your interests, regardless of how big or small. Whether it’s engaging in a cherished ritual, diving into a long-standing passion, or making spontaneous choices, "Thirsty For More" urges individuals to invest their time into what feels right. Life should be about enjoying those delightful moments to the fullest, because when you love something, it never goes to waste.

David Beckham has always thrown himself into whatever he loves, whether it's football or motorsports. The campaign carries forward this philosophy, emphasizing that it’s not always about chasing after the next big thing. Instead, it’s about doing what resonates most with you, creating genuine experiences that are gratifying, minus any pretensions or undue pressure.

The centerpiece of Pepsi's latest campaign film captures various joyful life scenarios—playing with friends, dancing at a concert, singing karaoke, or taking a scenic detour simply for the fun of it. Each moment contributes to a collage of enjoyment that makes life brighter. The film wraps up with Beckham communicating the campaign’s core message: "If you love it, it's never a waste."

Engaging with the brand over the years, Beckham expresses his pleasure in this collaboration with Pepsi, stating, "It’s always a joy to work with Pepsi—I've been partnering with them for over 20 years and produced numerous memorable campaigns together. I had a great time creating this latest one, and I'm looking forward to what's ahead."

Cathy Graham Kidd, Senior Director of Global Brand Marketing at PepsiCo, reinforces the message by highlighting Beckham as an icon whose lifestyle embodies the essence of the campaign. “Thirsty For More is about tuning in to what makes you feel alive and enjoying it without reservation. This launch is just the beginning, and you can expect to see local activations around the world.”

Many longtime fans remember Beckham from some of the most iconic Pepsi commercials. One memorable ad features him in a humorous face-off against sumo wrestlers, and another from 2003 involved a comical standoff in a Western-themed shootout showcasing his football skills to keep soda safe while adorned in a warrior ensemble.

Stay tuned—this adventure is only just beginning!

To keep up with the latest exciting announcements from Pepsi and this new renowned partnership, make sure to follow them on TikTok, Instagram, and Facebook.

About PepsiCo

PepsiCo products are enjoyed over a billion times every day across more than 200 countries and territories worldwide. In 2024, PepsiCo generated nearly $92 billion in revenue thanks to its well-loved range of food and beverage brands, including Lay's, Doritos, Gatorade, and Pepsi-Cola. Each brand possesses iconic status, contributing to retail sales surpassing a billion dollars annually.

Driven by its vision to become the global leader in convenience food and beverages, PepsiCo is implementing pep+ (PepsiCo Positive)—its end-to-end strategic transformation that places sustainability and human capital at the forefront of creating value and fostering growth while respecting planetary boundaries and igniting positive changes for the planet and its people. For more information, visit www.pepsico.com and follow the company on social media platforms including X (Twitter), Instagram, Facebook, and LinkedIn @PepsiCo.