#Japan #Digital Marketing #Advertising Platform #Minato #Squad beyond

Squad Beyond: Transforming Digital Marketing in Japan

In the competitive landscape of digital marketing, Squad Beyond, a platform developed by Squad Inc., has emerged as a front-runner by being adopted by 14 out of the top 20 digital advertising agencies in Japan. This represents an impressive 70% penetration rate amongst these leading firms. As the demands for effective marketing strategies continue to evolve, professionals are selecting platforms that not only offer a plethora of features but also emphasize real results and streamlined processes.

Trusted by Professionals

With the shifting focus towards performance-driven results, Squad Beyond stands out by providing a unified environment that integrates every aspect of ad operations—from creation and distribution to thorough analysis. This continued trust is reflected in their ever-increasing partnerships in the industry, boasting collaboration with 16 out of the top 20 firms, equating to 80% involvement within this elite group.

Advertisers are increasingly turning to Squad Beyond, impressed by its capacity to meet real-world needs. The platform is particularly favored by:

1. Large agencies catering to national clients.
2. Teams that handle hundreds of LPs and banners daily.
3. Digital agencies adept at rapid PDCA cycles across media.

These agencies demand platforms that empower their personnel to produce results, and Squad Beyond is committed to continuously enhancing its capabilities to fulfill these expectations, creating a system that allows "anyone to achieve success."

Why Squad Beyond Stands Out

Comprehensive Ad Operations Flow

Squad Beyond offers a fully integrated flow for ad operations:

• - Creation: LP design and review.
• - Distribution: Efficient placement of ads.
• - Analysis: In-depth insight and reporting.

All these capabilities are rolled into one cohesive platform, which directly responds to market needs.

User-Friendly Design for Teams

One of the platform's key features lies in its collaborative environment. Squad Beyond allows permissions and structural designs that promote teamwork among agencies, clients, and external creators, fostering an effective UI/UX experience.

Rapid Development Cycle

The commitment to innovation is evident as Squad Beyond releases an average of over six new features each month. This persistent evolution keeps users equipped with cutting-edge tools to stay ahead of the curve in digital marketing.

Dedicated Support

With an average initial response time of just 25 seconds for inquiries, the support system of Squad Beyond is designed to meet the immediate needs of its users. Furthermore, it provides strategic support for production and operations, ensuring that clients are never left in the dark.

Seamless Collaboration

The platform also simplifies communication and asset transfer among partners. Tasks like delivering articles or LPs can be managed directly through Squad Beyond, eliminating unnecessary complications in the workflow.

Perspectives from the Sales Leader

Daisuke Ohtani, Squad's Sales Executive, noted, "Initially, many perceived Squad Beyond as exclusively for professionals in the field. Yet, its utility has transcended those expectations. At times, I hear stories where using beyond for deliveries has become a commonplace practice among agencies, highlighting its widespread acceptance. The realization that surrounding partners are also using the platform really reflects its presence in the field."

As of now, it seems the majority are utilizing Squad Beyond—with 70% of agencies employing it regularly.

Implications of Usage Statistics

• - Approximately 70% of Japanese citizens hold a driver's license.
• - Roughly 70% of Japan's population uses LINE.
• - In urban areas, about 66% prefer bread for breakfast.

These statistics echo the normalization of Squad Beyond in the advertising landscape, highlighting its essential role in daily operations.

About Squad Beyond

Launched in July 2020, Squad Beyond is a digital marketing SaaS platform designed to unify every operational aspect necessary for digital ad distribution, including planning, creative design, review, release, analysis, and report generation. By consolidating these processes, it ensures optimized performance.
With over 1,000 companies utilizing the platform and projected annual ad spending exceeding ¥7,000 billion, Squad Beyond is a critical component within Japan's online advertising scene. It currently manages about 25% of the domestic market share due to a strong track record of partnerships and user satisfaction.

Moreover, the platform operates under a subscription model, ensuring both advertising servers and dedicated support teams are always readily available. Additional services like creative production and marketing consultancy can also be arranged separately to cater to varying client demands.

Company Overview

• - Company Name: Squad Inc.
• - Location: 26-16 Mita-S-Garden 4F, Shiba 5-chome, Minato, Tokyo
• - CEO: Minoru Sugiura
• - Established: October 2016

To learn more about Squad Beyond or explore partnership opportunities, visit their corporate website, service page, and cafe site.
As part of its growth strategy, Squad Inc. is also actively hiring across various positions including sales, customer success, engineering, and marketing for individuals eager to join their expanding team.