Introducing Organic Valley’s New Protein Plus Ultra-Filtered Milk for Health Enthusiasts
Organic Valley® Protein Plus™ Ultra-Filtered Milk
Organic Valley, known for championing organic farming, has recently launched its latest offering: Organic Valley® Protein Plus™ Ultra-Filtered Milk. This innovative product not only brings a boost in protein but also cuts down on sugar, making it an excellent choice for health-minded consumers.
Premium Milk Redefined
Set to make a significant mark in the dairy aisle, Organic Valley® Protein Plus™ features 50% more protein and 50% less sugar than standard milk. With this new product, consumers can enjoy nutritious milk without compromising on taste. Available in whole, 2%, and skim varieties, this milk is positioned to cater to a range of dietary preferences.
Rick Simington, the Chief Commercial Officer at Organic Valley, stated, *“From our research, we found that consumers desired an organic option of ultra-filtered milk. Knowing this, we recognized the opportunity to raise the bar and expand the category.