#Japan #Tokyo #Health App #Asken #AI Meal Management

Asken Celebrates a Major Milestone: 12 Million Members!

Asken, a leader in AI meal management solutions based in Shinjuku, Tokyo, has reached a significant milestone with its app, "Asken," surpassing 12 million registered users as of April 2025. This achievement celebrates not just a growing user base, but also the promise of healthier lifestyles facilitated through innovative technology.

To express its gratitude to users, Asken launched the "12 Million Members Celebration: 5-Day Meal Recording Challenge". This fun challenge invites users to log their meals for five consecutive days. Participants will have a chance to win various prizes aimed at improving dietary habits and promoting better health management. Prizes include kitchen appliances, health-focused food items, and even books centered around nutrition.

The Growth Journey

The remarkable growth from 11 million to 12 million members in just seven months showcases the app’s escalating popularity. Back in September 2024, Asken had already crossed the 11 million mark, and a targeted strategy has driven the numbers up to 12 million in such a short timeframe. By focusing on user engagement and incorporating valuable features into the app, Asken is dedicated to its mission of improving the health of individuals across different life stages.

Special Challenge Details

The 5-Day Meal Recording Challenge runs from May 12, 2024, to May 26, 2025, closing at 11:59 PM. To join the challenge, users must log their meals using the app during this period. Winners will be selected randomly and notified through the app.

Prizes Include:

• - Thermos Vacuum Insulated Cooking Pot (for 3 winners)
• - HUAWEI Band 10 Aluminum Edition (for 3 winners)
• - Kibon’s "Zero Carbohydrate Rice" (for 10 winners)
• - Cycle.me Lychee Gel with Guar Fiber (for 10 winners)
• - Kagome Vegetable Smoothie (for 10 winners)
• - Zenbu Healthy Snack Set (for 10 winners)
• - Book set: "7-Day Recipe for Portion Control" + Asken Body Composition Scale (for 10 winners)

These prizes reflect Asken's commitment to empowering users in their health journey and enhancing their daily nutrition.

Major Initiatives Between Growth Phase

Several initiatives contributed to Asken’s impressive growth after hitting 11 million members:
1. Revamped AI Image Analysis Feature: The app's image analysis functionality allows users to take photos of their meals and automatically receive recognition and nutritional information. Launched in December 2024, this new engine improved analysis speed by approximately 182%, resulting in a 122% increase in recorded meals. Television advertising efforts were also aimed at promoting this feature during high-traffic periods, like New Year's, to encourage users to adopt healthier eating habits.

2. Support for Healthy Living Items: In August 2024, Asken opened its online store, offering products that automatically integrate data into the app. The store features items like the Asken Body Composition Scale and nutritious mixed grains, alongside recipe books to assist users in enhancing their diets.

3. Partnership with Suntory Sunbirds: Since January 2025, Asken partnered with the Suntory Sunbirds to promote health-oriented dietary advice courses. This initiative focused on muscle-building nutrition, showcasing the app's versatility beyond just weight loss support.

The Asken App: A Brief Overview

Asken is an AI-driven meal management app that enables users to swiftly check the calories and nutrients in their meals by simply scanning barcodes or snapping pictures. With a robust architecture that provides feedback based on nutritional science standards, the app organizes meal records and helps users make informed dietary choices. Furthermore, it serves as a personalized nutritionist, striving to foster healthier eating habits across all life stages.

Asken proudly maintains its position as #1 in user downloads and revenue generation in the health and fitness category from 2021-2024. The app’s offerings are enriched by:

• - Over 12 million members
• - 150,000 available meal options
• - Nutritional tracking across 14 elements
• - Over 8 billion meal records processed

Asken continues to innovate and provide unique solutions aimed at making healthy living achievable for everyone. The app is available for free download on both iOS and Android platforms.

For more information, visit Asken's official site.