Growscape Launches at Cultivate'25: Redefining Horticulture with Innovative Solutions
Growscape, an exciting newcomer in the horticulture sector, is preparing for its grand introduction at Cultivate'25. This innovative brand, born from the combined expertise of industry frontrunners The HC Companies and Classic Home and Garden, promises to disrupt the market with its fresh perspective on gardening and decor.
With an emphasis on sustainability and efficiency, Growscape aims to equip growers with cutting-edge solutions. At the heart of their launch is the Keystone Pot Tray System, a game-changing product designed to tackle supply chain inefficiencies and enhance profitability for growers.
What is the Keystone Pot Tray System?
The Keystone Pot Tray System is not just a typical planting solution; it represents a paradigm shift in how plants are cultivated and transported. This system has been meticulously crafted to maximize space efficiency, thereby optimizing greenhouse operations while simultaneously lowering freight and labor costs.
- - Increased Efficiency: With the Keystone Pot Tray System, shipping efficiency improves by up to 25%. This means that more plants can be transported in each truckload, leading to reduced freight expenses and a smaller carbon footprint.
- - Sustainable Practices: Growscape emphasizes eco-responsibility in its manufacturing process, using a minimum of 50% recycled materials across all products and certified post-consumer recycled (PCR) content.
The careful planning from concept to production ensures that these systems are cost-effective for growers while also being kind to the planet. As CEO Ed Cooper notes, “Keystone is more than just a product — it represents a shift towards sustainability and operational excellence in horticulture.”
Firm Commitments to Sustainability
Growscape's mission is deeply rooted in sustainability. They source materials exclusively from suppliers certified by the Association of Plastics Recyclers (APR), and ensure that the PCR content is third-party verified for full compliance. This commitment is not just about meeting current standards; it’s about setting a new benchmark for environmental responsibility in the industry.
In a bold move to reaffirm their commitment, Growscape's products showcase an innovative approach to reducing their ecological footprint without compromising on quality or performance. The company’s dedication to utilizing at least 50% recycled content signals its goal of leading the horticultural industry towards a greener future.
Strategic Leadership Announcement
To further bolster its forward-thinking vision, Growscape has appointed Bill Lucas as Chief Product Marketing Officer. With over 20 years of experience in the consumer packaged goods sector, Lucas brings invaluable expertise in product development and market strategies. His track record of building brand loyalty and driving product success aligns perfectly with Growscape’s mission to innovate and expand its market presence. Lucas expressed his excitement about the opportunity, highlighting the potential to reshape the horticulture sector and optimize customer experience.
“Joining Growscape offers a unique chance to bring change to this industry,” Lucas stated. “Unifying two strong foundations to forge a single, focused vision can lead to remarkable advancements.”
Meet Growscape at Cultivate'25
Growscape invites all horticulture enthusiasts, industry professionals, and curious attendees to visit their booth at Cultivate'25 from July 12-15 in Columbus, OH. Here, they will unveil the Keystone Pot Tray System, share insights into their sustainability initiatives, and introduce the talented team driving the brand’s innovative approach to horticulture.
This event will not only showcase groundbreaking products but will also foster discussions on the future of sustainable gardening practices. As Growscape sets its sights on reshaping the industry landscape, their mission remains clear — to advance environmental progress while providing exceptional solutions for growers and consumers alike.
About Growscape
Based in Ohio and Connecticut, Growscape is the culmination of a partnership between The HC Companies and Classic Home and Garden. With a strong foothold in greenhouse, nursery, retail, and consumer markets, Growscape is dedicated to eco-conscious design and smart packaging. Their operations span across North America, driving innovation in product development while upholding a commitment to sustainability. To learn more about Growscape and their initiatives, visit
www.growscape.com.