Audience Town and Cotality Join Forces to Enhance Home Buyer Experience with Comprehensive Data Solutions
In a significant development for the real estate industry, Audience Town and Cotality™ have announced an expansion of their strategic alliance, aiming to create a comprehensive data solution to enhance the home buyer journey. This partnership merges Audience Town's cutting-edge pre-mover intent intelligence with Cotality's extensive post-mover property and location insights, marking the introduction of the first fully activatable audience solution for those navigating the complexities of home buying.
Audience Town, known for its innovative AI marketing platform, stands out as the only service dedicated to effectively reaching home movers with powerful technology. With a robust lineup of products, including analytics tools, an AI toolkit, audience data, and targeted advertising solutions, Audience Town's backbone is its proprietary Whengine®. This groundbreaking intelligence engine utilizes the largest dataset of consumer and property information, encompassing 280 million U.S. adults and 120 million households. Its purpose? To reveal who is moving, where they are heading, and the motives behind these transitions.
The result of this collaboration between Audience Town and Cotality promises to revolutionize how the industry engages with home buyers before, during, and after a move. The two companies have introduced over fifty programmatic audience segments, currently available through several major demand-side platforms (DSPs) such as LiveRamp, The Trade Desk, Google’s DV360, Amazon DSP, and Cadent. These offerings significantly simplify the process for advertisers aiming to connect with home movers at critical points in the moving journey.
“Moving is a pivotal moment in a consumer’s life that has been overlooked by data,” says Ed Carey, CEO, and founder of Audience Town. He emphasizes the efficacy of the Whengine®, which provides timely insights into movements, while also highlighting how Cotality complements this by revealing the specifics of the properties and neighborhoods home movers are gravitating towards. Together, they have developed a holistic view of the home buying experience like never before.
Sachin Rajpal, the Managing Director of Data Solutions at Cotality, echoes this sentiment, describing how the collaboration consolidates two highly valuable data assets. It intends to deliver a more interconnected and seamless experience to brands seeking to engage with consumers throughout their entire moving process. This comprehensive data approach transitions the industry from fragmented targeting practices to integrated, lifecycle-focused engagement.
Moreover, Audience Town's Whengine® offers an impressive analytical depth, utilizing insights from 280 million U.S. adults, while Cotality adds layers of property lifecycle signals over a vast area of 152 million U.S. parcels. The result is a unique synergy that addresses a long-standing gap in marketing strategies for the home mover segment.
The roots of this alliance can be traced back over a year ago when the two companies initially integrated their capabilities within Audience Town's platform. Since then, they have provided real-time insights through Community Assessment tools, assisting new construction home builders and multi-family marketers in understanding buyer activity like never before. This extension of intelligence now enables programmatic advertising activations for any brand looking to connect with consumers in transit.
As the real estate market continues to be impacted by rapid changes in buyer behavior and preferences, the timing of this partnership could not be more critical. With their combined expertise and extensive data resources, Audience Town and Cotality are poised to offer unprecedented marketing solutions that cater to the dynamic landscape of home buying.
For more information on how this partnership can elevate your home marketing strategy, visit the respective websites of Audience Town and Cotality. Witness the transformation as the home buying journey is redefined through innovative data solutions and technology. This collaboration stands as a testament to the potential of data-driven marketing in an industry ripe for innovation.
Audience Town, known for its innovative AI marketing platform, stands out as the only service dedicated to effectively reaching home movers with powerful technology. With a robust lineup of products, including analytics tools, an AI toolkit, audience data, and targeted advertising solutions, Audience Town's backbone is its proprietary Whengine®. This groundbreaking intelligence engine utilizes the largest dataset of consumer and property information, encompassing 280 million U.S. adults and 120 million households. Its purpose? To reveal who is moving, where they are heading, and the motives behind these transitions.
The result of this collaboration between Audience Town and Cotality promises to revolutionize how the industry engages with home buyers before, during, and after a move. The two companies have introduced over fifty programmatic audience segments, currently available through several major demand-side platforms (DSPs) such as LiveRamp, The Trade Desk, Google’s DV360, Amazon DSP, and Cadent. These offerings significantly simplify the process for advertisers aiming to connect with home movers at critical points in the moving journey.
“Moving is a pivotal moment in a consumer’s life that has been overlooked by data,” says Ed Carey, CEO, and founder of Audience Town. He emphasizes the efficacy of the Whengine®, which provides timely insights into movements, while also highlighting how Cotality complements this by revealing the specifics of the properties and neighborhoods home movers are gravitating towards. Together, they have developed a holistic view of the home buying experience like never before.
Sachin Rajpal, the Managing Director of Data Solutions at Cotality, echoes this sentiment, describing how the collaboration consolidates two highly valuable data assets. It intends to deliver a more interconnected and seamless experience to brands seeking to engage with consumers throughout their entire moving process. This comprehensive data approach transitions the industry from fragmented targeting practices to integrated, lifecycle-focused engagement.
Moreover, Audience Town's Whengine® offers an impressive analytical depth, utilizing insights from 280 million U.S. adults, while Cotality adds layers of property lifecycle signals over a vast area of 152 million U.S. parcels. The result is a unique synergy that addresses a long-standing gap in marketing strategies for the home mover segment.
The roots of this alliance can be traced back over a year ago when the two companies initially integrated their capabilities within Audience Town's platform. Since then, they have provided real-time insights through Community Assessment tools, assisting new construction home builders and multi-family marketers in understanding buyer activity like never before. This extension of intelligence now enables programmatic advertising activations for any brand looking to connect with consumers in transit.
As the real estate market continues to be impacted by rapid changes in buyer behavior and preferences, the timing of this partnership could not be more critical. With their combined expertise and extensive data resources, Audience Town and Cotality are poised to offer unprecedented marketing solutions that cater to the dynamic landscape of home buying.
For more information on how this partnership can elevate your home marketing strategy, visit the respective websites of Audience Town and Cotality. Witness the transformation as the home buying journey is redefined through innovative data solutions and technology. This collaboration stands as a testament to the potential of data-driven marketing in an industry ripe for innovation.
Topics Business Technology）
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