#Japan #Tokyo #MIYOSHI RUG #Famima Online #BAUM RUG

Exclusive Launch of BAUM RUG at Famima Online

Famima Online, the digital shopping platform of FamilyMart, is set to introduce a limited-edition rug, the BAUM RUG, in collaboration with the renowned MIYOSHI RUG brand. Starting from August 19, 2025, at 10 AM, customers can participate in a lottery for a chance to purchase this unique item designed especially in the signature colors of FamilyMart. This initiative reflects FamilyMart's commitment to bringing joy to their customers through innovative and stylish products.

MIYOSHI RUG: A Blend of Tradition and Modern Design

Based in the scenic city of Miyoshi, Tokushima, MIYOSHI RUG specializes in creating handcrafted rugs that showcase the skill of traditional artisans. Each rug features a distinctive texture that sets it apart from machine-made alternatives, embodying the company's philosophy that art and fashion can preserve traditional craftsmanship. The BAUM RUG is a perfect example of this ethos, reimagined to incorporate the FamilyMart corporate colors, resulting in a vibrant and playful piece that can brighten any room.

Design Focus: A Perfect Fusion of Innovation and Aesthetics

The design of the BAUM RUG has been meticulously crafted with a focus on color placement. Unlike many traditional products, this rug is dyed using custom colors to capture the essence of FamilyMart’s brand identity. The aim is to create a statement piece that not only serves a functional purpose but also acts as a decorative accent in modern interiors. Its playful design and lively hues are guaranteed to add a pop of color to domestic spaces, making it an ideal choice for homeowners looking to refresh their decor.

Handmade Excellence: Uniquely Designed for Comfort

Every BAUM RUG is made through a process called tufting, where skilled artisans use a tufting gun to meticulously punch decorative patterns into the fabric, akin to painting on a canvas. This technique ensures that each rug is unique and crafted with care. The rug’s thickness and texture have been developed to provide a plush feel underfoot, making it suitable for various settings, from living rooms to bedrooms. Boasting a robust quality, the BAUM RUG is both durable and stylish, catering to the modern consumer who values design and functionality.

Product Details:

• - Product Name: BAUM RUG
• - Price: 11,000 yen (12,100 yen including tax)
• - Lottery Period: August 19, 2025 (Tuesday) 10:00 AM - August 27, 2025 (Wednesday) 23:59 PM
• - Delivery Dates: December 19, 2025 (Friday) - December 25, 2025 (Thursday)

Crafted in Japan, each BAUM RUG undergoes a detailed manufacturing process that incorporates both beauty and durability. Unfortunately, supplies are limited, and once stock runs out, the product will no longer be available. Furthermore, some areas may not offer the option for in-store pickup. Details about how to order can be found on the Famima Online website.

About Famima Online

Famima Online is an innovative online service that blends traditional FamilyMart offerings such as Famipey web reservations and gift services with enhanced e-commerce features. With a network of around 16,300 stores nationwide, this service aims to create a unique shopping experience, termed as the “online convenience store.” The concept of Famima Online revolves around providing customers with exceptional products ranging from local specialties to exclusive item designs solely available through their platform. It combines the delightful experiences FamilyMart strives for, creating a digital space where customers can find both convenience and uniqueness in their daily shopping.

For more details on the BAUM RUG and other offerings from Famima Online, visit the official website.

FamilyMart remains committed to being a community-oriented brand, connecting with each customer like family and striving to become an indispensable part of everyday life.