#USA #Audience Town #Analytics #Homebuilders #Logan, Utah

Audience Town Unveils an All-In-One Analytics Platform

At the recent NAHB International Builder's Show, Audience Town launched a pioneering tool for the construction industry: the Market Assessment Bundle. This new sales and marketing analytics platform is specifically designed for home builders who seek to enhance their understanding of the housing market and boost their sales efficiency.

Comprehensive Market Insights

The Market Assessment Bundle integrates people and property data by harnessing Audience Town's unique consumer insights and CoreLogic's comprehensive property information. As Ed Carey, the CEO of Audience Town, stated, this product provides builders with a 360-degree view of the housing market, detailing crucial aspects such as:

• - Who is moving
• - What they are buying
• - Where they are coming from
• - Why they are making these choices

The ability to access such comprehensive data is a game-changer for builders, enabling them to tailor their strategies based on real-time insights rather than outdated census data.

Resolving Long-Standing Challenges

Historically, the tools available to home builders relied on disconnected data sources, often providing statistics that were years old. Audience Town aims to address this frustration by offering updated buyer profiles based on timely data collected from homebuyers in the area. Some features that set this platform apart include:

• - Swift Updates: New property sales data is refreshed in mere days rather than months.
• - Automatic Listings: The platform incorporates daily updates for new listings automatically, eliminating the need for manual data entry.
• - Real Buyer Profiles: Builders can analyze sophisticated buyer demographics, allowing them to craft targeted marketing strategies.

Matt Wilson, VP of Maronda Homes, emphasized the platform's effectiveness, stating that it enables builders to sell homes more efficiently. He highlighted that the insights provided by the platform allow teams to respond to the market dynamics more effectively, resulting in faster decision-making and better sales performance.

Competitive Benchmarking Features

Additionally, the platform empowers home builders to compare their properties against competitive listings in their area. This includes an analysis of property size, pricing, and unique features that attract potential buyers. By utilizing CoreLogic's extensive dataset, which includes over 22,000 data sources, users gain access to accurate and up-to-date information that covers around 99.5% of transactions nationwide.

Eric Wrobel, Vice President of Property Intelligence at CoreLogic, expressed his enthusiasm for the partnership with Audience Town, stating that this collaboration will significantly empower home builders to thrive in a competitive marketplace where real-time data is essential.

Join the Revolution

Audience Town invites visitors to learn more about this innovative platform at the Accelerate event in Austin, TX, on March 24-25. With tools designed for the unique demands of the real estate industry, Audience Town is setting the stage for a revolution in how home builders approach marketing and sales.

To discover more about Audience Town's offerings, visit their website.

In conclusion, with technology rapidly evolving, the launch of the Market Assessment Bundle represents a significant step forward for the homebuilding industry. Home builders now have the tools at their disposal to understand their markets accurately and capitalize on emerging opportunities effectively. Audience Town is poised to lead the charge in optimizing how builders gather and utilize intelligible data, making it an essential resource in today's fast-paced real estate environment.