Integral Ad Science Teams Up with Alpine Project and 51toCarbonZero for Sustainability Initiatives

Integral Ad Science (IAS) has launched exciting new partnerships with Alpine Project and 51toCarbonZero, as part of its ongoing commitment to environmental sustainability within the advertising sector. These collaborations aim to provide robust solutions for measuring and managing carbon emissions, thus driving more responsible business practices.

In response to the growing concern for environmental stewardship across industries, IAS is proactively taking steps that reflect its dedication to sustainability. By joining forces with Alpine Project, known for its comprehensive sustainability strategies in advertising, and 51toCarbonZero, a leading platform that helps organizations achieve net-zero carbon emissions, IAS is setting a new standard for corporate responsibility.

Lisa Utzschneider, IAS CEO, shared her enthusiasm about these partnerships, stating, "Our collaborations with Alpine Project and 51toCarbonZero exemplify IAS's dedication to driving superior results while fostering a more sustainable global advertising industry." This statement underscores IAS’s goal of integrating sustainable practices within its business model, promoting transparency and accountability in its environmental impact.

Utilizing 51toCarbonZero's advanced measurement platform, IAS plans to calculate its carbon footprint by analyzing various business activities, including office space utilization, server usage, and employee travel. This thorough assessment will cover Scopes 1, 2, and 3 of carbon emissions, allowing IAS to understand its environmental impact better. The insights provided will not only aid IAS in reporting its carbon footprint but will also guide the development of effective decarbonization strategies.

Richard Davis, co-founder and CEO of 51toCarbonZero, expressed excitement about partnering with IAS, citing their collective mission to advance the transition to net-zero emissions. Davis remarked, "Partnering with an industry leader like IAS marks a pivotal step forward. Our world-class net-zero software, combined with the expertise of Alpine Project, will enhance IAS's carbon measurement efforts, leading to impactful changes across the media ecosystem."

Moreover, the collaboration with Alpine Project will enable IAS to engage various stakeholders, both internal and external, in its sustainability journey. Brian Murphy, the Founder of Alpine Project, stated, "We are proud to partner with IAS to strengthen its ambitious environmental sustainability initiative." He highlighted that IAS had already established a baseline for measuring greenhouse gas emissions, setting a strong foundation for future sustainability endeavors.

This initiative follows IAS's release of its inaugural Integral Ad Science Responsibility Report in 2023, which outlines its commitment to transparency and responsible business operations. The partnerships with Alpine Project and 51toCarbonZero signify an essential step in ICS’s pursuit of sustainability, demonstrating a holistic approach towards environmental responsibility in the digital advertising landscape.

Integral Ad Science continues to solidify its position as a leader in media measurement and optimization, dedicated to achieving superior results for its clients while upholding the highest standards of trust and transparency in digital media quality. By collaborating with experts in the field, IAS is not only enhancing its sustainability practices but also contributing positively to the communities it serves. These partnerships showcase a commitment to driving meaningful change within the advertising industry, ensuring that future growth aligns with the urgent need for sustainable practices.