ROMCO Equipment Co. Expands Its Presence with New Amarillo Branch Opening

ROMCO Equipment Co. Expands to Amarillo, Texas

On July 28, 2026, ROMCO Equipment Co. proudly inaugurated its latest branch in Amarillo, Texas, through an official ribbon-cutting ceremony attended by company leadership, employees, and local partners. This new facility marks the company's 17th location and is a pivotal step in ROMCO's strategy to enhance its services across the Texas Panhandle.

Located at 15101 I-27, Amarillo, TX 79119, the Amarillo branch significantly boosts ROMCO's ability to offer equipment sales, rentals, parts, and comprehensive service solutions to a diverse range of customers, including those in construction, paving, agriculture, and municipal operations throughout the region.

Steve Passmore, President of ROMCO, expressed the excitement surrounding this launch, stating, _"Amarillo was on our map from the very beginning because it's such an exciting market. We recognized the potential here to better serve our customers in the Panhandle, where efficiently addressing the challenges posed by distance is crucial.”_

Prior to the establishment of this branch, many customers found themselves traveling long distances for equipment and service needs. The new location aims to address this problem directly by providing a more accessible resource for local clientele. Josh Adams, ROMCO's West Texas Regional Manager, noted, _"One of the biggest advantages of this facility is reducing travel time for our customers.”_

Customers will now benefit from proximity to essential services—local parts, skilled technicians, and prompt service personnel—allowing for quicker response times and minimizing downtime on projects. This responsiveness is vital in the fast-paced world of construction and agriculture, where time is often equated to money.

The launch of the Amarillo branch was the result of extensive planning and collaboration among various teams within ROMCO, along with the support of their parent company, SMT. Passmore emphasized the collective effort required, saying, _“Adding a new location is never easy, and it takes a lot of people pulling together to make it happen.”_

The new facility is equipped with three service bays, a wash bay, and a designated demonstration area on approximately five acres, designed to showcase ROMCO's suite of equipment. However, Passmore clarifies that a successful branch goes beyond its physical structure: _“It's the people inside who make the difference.”_ He highlighted the company’s commitment to building relationships within the community and contributing positively beyond just equipment provision.

The establishment of the Amarillo branch also opens up new career opportunities for local professionals, empowering them to build meaningful careers while playing a role in the success of their community. As ROMCO sets its sights on the future, they aim to provide premium equipment solutions and dedicated support throughout the Texas Panhandle.

In conclusion, ROMCO Equipment Co. remains a leader in the heavy equipment distribution sector, known for its commitment to customer service and community engagement. The new Amarillo branch is expected to further solidify this reputation as it strives to meet the evolving needs of its customers in the region. With over six decades in the industry, ROMCO is equipped to continue delivering exceptional service and innovative solutions for years to come.

About ROMCO Equipment Co.: Founded in 1961, ROMCO has established itself as a premier distributor of heavy equipment for construction, mining, paving, and aggregate industries across Texas and southern New Mexico. Operated under an SMT umbrella, the company prides itself on its customer-first service culture, ensuring high-quality solutions and expert support for its clientele.