#USA #New York #TRESemmé #A-List Collection #Get TF Out of Bed

TRESemmé's Get TF Out of Bed Campaign: A Summer to Remember

Summer nights are meant for adventure, not for staying home doomscrolling on your phone. Enter TRESemmé's new campaign, "Get TF Out of Bed," aiming to bring the vibrant nightlife back into our lives. With the star product, the A-List Collection Dry Texturizing Spray, TRESemmé is encouraging everyone to ditch the bedhead and embrace the night. No more excuses!

The #GetTFOutofBed campaign is a rallying cry for those who love to live life spontaneously. Designed for the adventurous spirit, this campaign shines a spotlight on last-minute plans that could lead to unforgettable memories. Whether you're distracting yourself from a day of work or recovering from a long week, all you need is a quick spritz of the A-List Collection's Dry Texturizing Spray to transform your hair from bedhead to stunning waves, leaving you feeling effortlessly chic and party-ready in minutes.

Unforgettable Party Tour

To kick things off, TRESemmé is taking the campaign on the road with a party tour in major cities—Miami, Nashville, Los Angeles, Chicago, and New York City—running from mid-August to mid-September. This tour promises to bring high-energy vibes and serves as an invitation for everyone wanting to reclaim their summer nights. Imagine this: your makeup is done, your friends are hyped up on the group chat, and you finally get to wear that perfect skirt. Time to strut down the street!

In addition to the party tour, TRESemmé is hosting a special collaboration with Eventbrite where it will feature the TRESemmé Touch-Up Truck GTFOOB Tour. This mobile salon will be parked on South Beach, Miami, on August 15 and on Broadway, Nashville, on August 22, offering attendees a chance to get styled by professionals at no cost (but you'll need to book through Eventbrite!).

Influencer Engagement and Exciting Content

TRESemmé is also working with prominent influencers who will be showcasing their party adventures, providing real-time excitement throughout the campaign. The series, entitled "Get TF Out of Bed!" will be available on TRESemmé's YouTube channel, featuring well-known personalities like Paige DeSorbo and other influencers, radiating the campaign's joyful spirit. With three full episodes to capture unforgettable nightlife experiences, followers can engage with relatable content that promises laughter and fun.

A Mood Shift Beyond Hair

Yoni Klein, Head of Marketing for TRESemmé North America, emphasizes that the campaign emphasizes more than just styling hair: "This campaign is about embracing experiences that feel as good as you look. It's about saying 'yes' to the moments that matter—without letting bedhead stand in your way". The A-List Collection aims to empower everyone with the confidence to seize opportunities and say yes to whatever the evening brings.

Wrapping Up

As the campaign culminates in New York during a week celebrating beauty and fashion, don’t miss the chance to see TRESemmé’s A-List Collection in action. It’s not merely about looking fabulous; it’s about experiencing the nightlife while sporting high-fashion hair that commands attention. The A-List Collection Dry Texturizing Spray is your new best friend and key must-have for summertime glamour. Available exclusively at Target for an affordable price, it ensures that fabulous hair doesn’t have to be expensive.

This summer, ditch the bed and join TRESemmé in reclaiming vibrant nights filled with excitement. Plans? Made. Hair? Slayed. Grab your friends and let’s hit the dance floor!