#Japan #Maternal Health #Umi Town #MilaBo

Milabo Launches Innovative Digital Services for Maternal and Child Health in Umi Town

Milabo, a company based in Chiyoda, Tokyo, is making significant strides in maternal and child care with the upcoming launch of its digital services in Umi Town, Fukuoka Prefecture. From April 1, 2026, the company will roll out its maternal and child health app "mila-e (Mirai) Oyako Techo" along with a digital coupon service called "mila-e Coupon". This initiative aims to further support families in the area by providing accessible and streamlined services.

Background of the Launch

Since 2020, Milabo has been collaborating with Umi Town to offer a parenting support app called "Uminyoon", built on the foundation of the maternal health app. The introduction of the online reservation service "mila-e Reservation" in May 2024 helped further extend its functionality, especially for families with multiple children needing infant health check-ups.

In an effort to enhance the available support for parenting households, Milabo has decided to upgrade the existing maternal health app to the new version, "mila-e Oyako Techo", which will be officially branded as the "Umi Town Oyako Techo Uminyoon". Additionally, a new feature, the digital coupon service "mila-e Coupon", will be introduced to facilitate easy access to critical services for parents.

Features of the mila-e Oyako Techo App

The refreshed app will support users with various new features, including:

• - My Number Portal Integration: Parents will no longer need to manually enter vaccination dates. Instead, vaccination records will automatically be displayed, simplifying the process significantly.
• - Push Notifications: Umi Town will be able to communicate timely updates pertinent to users' children's age and developmental stages.
• - Vaccination AI Scheduler: This feature assists in preventing missed vaccinations and scheduling errors, ensuring children receive their health check-ups on time.
• - Digital Maternal Health Records: Users can save their growth charts and health check data in a personal space within the app, fostering better monitoring of their child’s health.

Introduction of Digital Coupon Service

The "mila-e Coupon" service is designed to streamline access to Umi Town's maternal support initiatives, specifically the Umi Pack, which includes assistance with transportation (Umin Taxi), helper services, and postpartum care. The service allows eligible users to receive and utilize digital coupons easily, eliminating paperwork and mitigating the stress of managing these services.

In a groundbreaking approach, the coupons will not be service-specific but rather flexible, enabling parents to utilize them across various services. This marks Japan's first instance of a shared coupon system tailored for maternal health, allowing users to manage different services under a single umbrella.

Users will be able to subscribe to notifications and manage their digital coupons seamlessly through the app, ensuring that they remain well-informed about community announcements and available support options.

Commitment to Enhanced Support

Milabo's objective extends beyond just providing an app; the company seeks to create a supportive environment for parents. By leveraging technology, Milabo aims to strengthen sustainable support systems in the community, ensuring a more convenient and safe parenting experience.

As Milabo notes, "Children are the treasures of future societies. We aim to make Umi Town a favorable place for parenting, enriching our support system from pregnancy through the parenting stage."

With these innovative digital solutions, Milabo continues to fulfill its mission of creating a brighter future for families in Umi Town.

Conclusion

As Umi Town prepares for the integration of these essential digital services, families can look forward to a higher level of convenience, reduced procedural burdens, and improved access to maternal and child health resources. Milabo's initiatives not only reflect an advancement in municipal services but also highlight a commitment to the community's growth and well-being.