iichiko Sowa Highball
2025-05-16 01:41:17

Exciting New Collaboration: iichiko Sowa Highball Launches at FamilyMart!

New Taste Adventure with iichiko Sowa Highball



FamilyMart, known for its innovative food and drink offerings, is set to enhance its customer experience with a new collaborative product, the iichiko Sowa Highball, launching on May 20, 2025. This refreshing drink is the result of a partnership with SANWA SAKURAI, a well-established brewery based in Usa, Oita Prefecture. Drawing from the essence of traditional Japanese shochu, this highball represents a significant addition to FamilyMart's offerings.

Background of the Collaboration


In recent years, there has been a noticeable upswing in the popularity of shochu, particularly varieties known for their aromatic profiles. Three months prior to this launch, in September 2023, FamilyMart and SANWA SAKURAI released a limited edition shochu called iichiko Sowa, which garnered a favorable response from customers across various locations. The success of the initial launch laid the groundwork for developing the iichiko Sowa Highball, which promises to offer a light and refreshing drinking experience.

What Makes the iichiko Sowa Highball Special?


The iichiko Sowa Highball is crafted using iichiko Sowa, which has been meticulously brewed with high-quality barley known as Nishinohoshi. This barley is not just an ordinary crop; it’s well-regarded for its suitability in shochu production. The highball is made by mixing iichiko Sowa with soda, creating a delightful beverage that complements its fruity fragrance and invigorating taste. The careful construction of flavors is evident in every sip, and it elevates the drinking experience, making it a fitting companion for a wide range of dishes.

Unique Flavor Profile


Importantly, the name “Sowa” is emblematic of its qualities. The word **


画像1

画像2

画像3

Topics Other)

【About Using Articles】

You can freely use the title and article content by linking to the page where the article is posted.
※ Images cannot be used.

【About Links】

Links are free to use.