New Taste Adventure with iichiko Sowa Highball
FamilyMart, known for its innovative food and drink offerings, is set to enhance its customer experience with a new collaborative product, the
iichiko Sowa Highball, launching on
May 20, 2025. This refreshing drink is the result of a partnership with
SANWA SAKURAI, a well-established brewery based in
Usa, Oita Prefecture. Drawing from the essence of traditional Japanese shochu, this highball represents a significant addition to FamilyMart's offerings.
Background of the Collaboration
In recent years, there has been a noticeable upswing in the popularity of shochu, particularly varieties known for their aromatic profiles. Three months prior to this launch, in
September 2023, FamilyMart and SANWA SAKURAI released a limited edition shochu called
iichiko Sowa, which garnered a favorable response from customers across various locations. The success of the initial launch laid the groundwork for developing the iichiko Sowa Highball, which promises to offer a light and refreshing drinking experience.
What Makes the iichiko Sowa Highball Special?
The iichiko Sowa Highball is crafted using
iichiko Sowa, which has been meticulously brewed with high-quality barley known as
Nishinohoshi. This barley is not just an ordinary crop; it’s well-regarded for its suitability in shochu production. The highball is made by mixing iichiko Sowa with soda, creating a delightful beverage that complements its fruity fragrance and invigorating taste. The careful construction of flavors is evident in every sip, and it elevates the drinking experience, making it a fitting companion for a wide range of dishes.
Unique Flavor Profile
Importantly, the name “Sowa” is emblematic of its qualities. The word **