#United States #New York City #Internova Travel Group #travel industry #Hyatt

Travel Industry Leaders Unite for Earth Day

In a powerful demonstration of commitment to sustainability, Internova Travel Group, Hyatt, and EARTHDAY.ORG collaborated on Earth Day to emphasize the importance of environmentally conscious practices in the travel sector. This partnership highlights the pivotal role luxury travel advisors play in fostering environmental responsibility among travelers.

An Initiative Across Global Markets

The collaboration kicked off with a series of sustainability-centric meals hosted by Hyatt for luxury travel advisors associated with Internova's Global Travel Collection. Events took place not only in major US cities like New York City and Los Angeles but also across the Atlantic in London. Additionally, a similar event was organized for corporate travel managers in Mexico City, further extending the reach of the initiative.

At these gatherings, Hyatt showcased its commitment to sustainable hospitality, featuring locally sourced food, environmentally friendly decor, and messaging aimed at fostering care for the planet across its many properties around the globe. Participants were reminded of the integral connection between luxury travel and sustainable practices—two elements that are increasingly important to travelers today.

Acknowledging Environmental Consciousness in Luxury Travel

Hyatt's Global Vice President for Sales in the Luxury sector, Tristan Dowell, remarked on the synergy between luxury travel and sustainability, stating, "Luxury travel and sustainability are not only compatible, they're inseparable for today's conscious traveler." By collaborating with leaders in the industry, Hyatt aims to educate luxury travel advisors, who serve as key influencers, on global environmental initiatives that align with the growing demand for sustainable travel options.

The current market trend indicates a significant shift: luxury travelers now actively seek experiences that reflect and respect the environment. As Angie Licea, President of Global Travel Collection, noted, "Today's luxury travelers care deeply about the impact their trips have on the environment." This evolving perspective allows travel advisors to curate customizable trips that provide memorable experiences while adhering to their clients' sustainability principles.

Ongoing Community Engagement and Environmental Support

April is particularly meaningful for Hyatt, marking its 15th annual Global Month of Service. Throughout this month, hotels worldwide engage in initiatives to support local communities and environmental causes. As part of the initiatives connected to their partnership with Internova, Hyatt has generously donated $2,000 to Azul Bio—an organization dedicated to protecting and restoring coral reefs, essential ecosystems increasingly threatened by climate change.

J.D. O'Hara, CEO of Internova Travel Group, expressed pride in their collaboration with Hyatt and EARTHDAY.ORG, emphasizing a collective mission to foster sustainable practices. He stated, "We share a dedication to supporting sustainability, mitigating climate change, and ensuring that travel is environmentally friendly." Their efforts are amplified through initiatives such as Internova's Green Circle program and the Mindful Discovery Partner Series, which spotlight leaders in sustainable travel.

A Bright Future Ahead

As over 100,000 travel advisors globally represent Internova, initiatives such as this hold the potential to significantly influence the travel industry toward a greener future. With Hyatt taking the lead, the spotlight remains on sustainability, elevating the travel advisory profession's role in cultivating an environmentally conscious travel culture. The union of luxury experiences and sustainable practices may indeed pave the way for a new era in travel, one that is mindful of both the planet and its inhabitants.

As luxury travel continues to evolve, it is apparent that partnerships will play a critical role in shaping a sustainable future, reminding all stakeholders that the beauty of our planet is worth protecting for generations to come.