Alice Belle's Debut
2025-09-24 07:19:50

Alice Belle's Vegan Butter Sandwich Debuts at Tokyo's Daimaru Store

Alice Belle's Vegan Butter Sandwich Comes to Tokyo



After generating buzz in Osaka, Alice Belle's highly anticipated Vegan Butter Sandwich will make its Tokyo debut at Daimaru Tokyo's Pop-Up store. This exciting event is a follow-up to the success of the product which captivated taste buds back in April during the Osaka Pop-Up. The positive reception included widespread praise on social media, with many declaring that the butter sandwich’s flavors were shockingly delicious for a gluten-free option. "It tastes luxurious yet is gentle on the body," was a recurrent theme in customer feedback, contributing to rapid sellouts throughout the event.

With a commitment to health-conscious consumers, this sandwich appeals not only to those mindful of their dietary restrictions but also to a wide range of generations eager for high-quality sweets. The product is entirely gluten-free, crafted solely from plant-based ingredients, ensuring that even those with sensitive conditions can indulge without hesitation.

A Collaboration with FujiHaru Butter


Developed in partnership with FujiHaru Butter, this innovative Vegan Butter Sandwich utilizes a proprietary plant-based butter rich in flavor and texture. The collaboration between FujiHaru Butter and Alice Belle embodies a shared dedication to creating products that promote inner beauty—a philosophy that highlights a holistic approach to wellness and indulgence.

Alice Belle’s commitment to quality is reflected in the extensive research and attention to detail that went into selecting each ingredient. The Vegan Butter Sandwich not only offers a guilt-free indulgence but also presents a new perspective on how sweets can enhance both physical and emotional well-being. Audiences in Tokyo, particularly those attuned to beauty and dessert trends, eagerly await their chance to experience this novel treat.

A Sustainable Luxury: Alice Belle's Cleansing Milk


Since its inception, Alice Belle has maintained a laser focus on providing effective skincare solutions. With a dedication to innovation, their zero-surfactant cleansing milk has become symbolic of the brand’s ethos. Produced by KBC—a cosmetics development company based in Osaka—the cleansing milk is the result of rigorous research aimed at delivering real benefits to the skin.

This product is particularly noteworthy as it presents the industry's first surfactant-free cleansing milk, which offers cleansing and skincare in a single application. Infused with human stem cell culture fluid and ayurvedic herbs, Alice Belle’s cleansing milk is perfect for anyone seeking elegance and efficacy in their beauty routines. The overwhelming positive feedback from past Pop-Up events underscores the effectiveness of this product, reinforcing its status as a must-try for all skincare enthusiasts.

Exclusive Monthly Luxuries at the Pop-Up Event


The Tokyo Pop-Up at Daimaru is more than just a showcase of delicious treats; it’s a celebration of beauty and wellness. Each month introduces exclusive luxury gifts with purchase:
  • - October: Shoppers spending over 8,000 yen receive a 50ml cleansing milk, and those who spend 20,000 yen will be gifted with an Alice Belle original tote bag.
  • - November: Highlights include mini tote bags and various skincare products, while December promises a range of unique gifts aimed at enhancing customer experience.

A Vision for Beauty By Lisa Asakura


Lisa Asakura, the driving force behind Alice Belle, transitioned to the beauty industry after a successful career as an artist. Inspired by her journey and her experiences with skincare, she founded Alice Belle to share her knowledge and create products that resonate with women’s desires for healthier skin.

The whimsical designs by Kaneko Kuniyoshi, featuring themes from 'Alice in Wonderland', elevate the brand’s identity, encouraging women to embrace their natural beauty every day. With a commitment to offering affordable yet luxurious skincare options, Alice Belle invites women everywhere to experience joy through their daily self-care routines.

For more information, visit Alice Belle's website or follow them on Instagram @alicebelle_jp.


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Topics Consumer Products & Retail)

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