Frazil Climbs the Ranks as One of Utah's Most Thriving Companies for 2025

Frazil Climbs the Ranks as One of Utah's Most Thriving Companies

In a remarkable display of growth and resilience, Frazil, the largest slush brand in America, has secured the 36th position on the 2025 MountainWest Capital Network Utah 100 list. This accolade not only celebrates the company’s success but also marks its third consecutive year as a standout performer in Utah's competitive business landscape. With a recent jump from 44th place in 2024 and 64th in 2023, Frazil continues to set itself apart through innovation and strategic expansion.

Kyle Freebairn, the CEO of Frazil, expressed his pride in the recognition, stating, "We're honored to be recognized among Utah's fastest-growing companies once again. This acknowledgment is a testament to the dedication, innovation, and hard work of our entire team." He notes that such recognitions reinforce the strong consumer demand for their products and reflect the company's commitment to expanding its market reach.

The annual Utah 100 Awards celebrate dynamic businesses across various sectors, focusing on both revenue percentage growth and total dollar growth over a five-year timeframe. Frazil's achievements are driven by a series of strategic initiatives aimed at expanding its footprint and enhancing its product lineup.

Key Initiatives Fueling Frazil's Growth

Frazil's growth trajectory in 2025 was significantly bolstered by several pivotal moves:

1. Acquisition of Trident Beverage: This strategic acquisition has allowed Frazil to venture into K–12 schools across the nation, broaden its foodservice beverage offerings, and introduce its unique products to a younger audience.

2. Revival of Free Frazil Friday: This summer campaign was a hit, with 1.7 million free cups distributed throughout the season, further enhancing customer engagement and brand loyalty.

3. Launch of Café Tango Tuesday: Frazil unveiled a new promotion for August that offers free frozen coffee beverages every Tuesday, catering to the growing demand for coffee-infused frozen treats.

4. Acquisition of Alligator Ice: With this acquisition, Frazil has cemented its leadership in convenience store beverage programs, increasing distribution and access to its products nationwide.

These initiatives highlight Frazil’s multifaceted growth strategy, showcasing its ability to adapt and innovate in a competitive market. With more than 50,000 Frazil machines deployed in various locations across the United States, the brand continues to solidify its position as a market leader. The offerings have expanded beyond the flagship Frazil frozen slushies to include Frazil Energy drinks and the Café Tango frozen coffee, thus catering to diverse customer preferences.

Freebairn emphasized, "This recognition reflects the hard work of our team and the valuable partnerships we've forged with retailers and consumers alike. We're enthusiastically looking forward to building on this momentum for continued success."

A Look at Frazil's Dedicated Approach

Founded on the philosophy of delivering fun and refreshing experiences, Frazil is not just about slushies; it embodies a commitment to customer satisfaction and innovative product flavors. As trends in consumer preferences evolve, the company is dedicated to staying ahead of the game by diversifying its product lineup.

The passion for delivering unique frozen beverages goes beyond just taste. Frazil aims to create enjoyable moments for customers, making them the go-to choice in convenience stores, amusement parks, and various entertainment venues. From schools to retail, Frazil's presence is emblematic of fun and refreshment.

In conclusion, Frazil's recognition as one of Utah's fastest-growing companies is a major achievement for the brand and a strong indication of its future trajectory. With its innovative approaches, strategic growth initiatives, and consistent efforts to engage with consumers, Frazil is poised to continue making waves in the beverage sector, bringing excitement and satisfaction to customers across the United States. For more information about their offerings, visit Frazil's official website.