#Japan #Tokyo #AI Conference #WACUL #BtoB

WACUL to Showcase Insights at the BtoB Sales Marketing Conference 2025

WACUL, a leader in data-driven marketing solutions, is set to participate in the BtoB Sales Marketing Conference 2025, which will take place from October 28 to October 30, 2025. With the rapid advancements in AI technology, this event aims to address the evolving challenges faced by BtoB businesses and provide actionable insights that go beyond traditional marketing strategies.

Event Overview

The conference theme focuses on confronting the essence of marketing in an AI-driven age. As generative AI becomes increasingly prevalent, BtoB companies must adapt to rapidly changing customer behaviors that are now more complex and nonlinear. Conventional strategies are proving less effective, necessitating a deeper understanding of core questions: Who are we targeting? Why? and What should we deliver?

WACUL’s board member, Tatsuya Matsuo, will lead a session highlighting the strategic importance of understanding these questions. The presentation will delve into reasons behind stalled category strategies and explore actionable solutions for progress. Attendees can participate for free, either by viewing the entire conference or selecting specific days and sessions of interest.

Conference Schedule

• - Strategy Day: October 28 - Redefining winning strategies in the AI landscape.
• - Marketing Day: October 29 - How marketing can respond to ongoing customer changes.
• - Sales Day: October 30 - The evolving market and customer requirements for sales evolution.

Encouraging proactive engagement, the event is designed to equip participants with knowledge and tools to navigate the complexities of BtoB marketing amid an AI revolution.

Why Attend?

This three-day conference provides a unique opportunity to engage with experts and peers who are facing similar challenges in the BtoB space. Gain insights from industry leaders, partake in deep discussions about AI in marketing, and garner practical strategies that can enhance your business's approach to digital marketing. WACUL stands out due to its data-backed methodologies, helping clients leverage their marketing strategies effectively.

Additionally, Tatsuya Matsuo brings extensive industry experience to the table. A graduate of Yokohama National University, he has worked with notable companies such as Rakuten and onsite consulting firms. His expertise lies in developing e-commerce strategies that boost client performance. Joining WACUL in 2018, he has held various leadership roles to help businesses redefine their digital strategies successfully.

WACUL takes pride in its strong commitment to driving marketing transformation through data and knowledge. Their flagship product, the AI Analyst, has been implemented across over 40,000 sites, proving its efficacy in identifying and executing impactful marketing initiatives.

Conclusion

The BtoB Sales Marketing Conference 2025 is an essential event for professionals looking to stay ahead in a rapidly changing marketplace. With WACUL’s session led by expert Tatsuya Matsuo, attendees will discover how to address fundamental marketing challenges and harness AI-driven strategies for sustainable growth.
Whether you’re looking to refine your understanding of AI’s role in marketing or seeking new methods to engage with customers, this conference promises to deliver invaluable insights. For registration details, visit Shakou Inc. Conference Page.

• ---