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Marine Toys for Tots Launches Giving TOYSday Campaign

On December 2, 2025, the Marine Toys for Tots organization marked Giving Tuesday by transforming it into a meaningful event known as Giving TOYSday. This initiative aims to rally support for their long-standing mission of providing toys and hope to disadvantaged children who might not otherwise receive anything during the holiday season.

The grim reality is that millions of children wake up on Christmas morning with no presents under the tree. Families across the country, facing economic hardships and soaring prices, are often forced to make difficult decisions between providing basic necessities or creating joyful holiday memories for their children. This year, Toys for Tots is asking the public to step up and help change the narrative for these families.

Lieutenant General James B. Laster, USMC (Retired) and the current President and CEO of the Marine Toys for Tots Foundation, expressed the importance of the program in these challenging times. He noted, "For parents struggling to make ends meet, Toys for Tots is more than simply a charitable organization. It offers hope, a moment of joy, and a reminder that children are cared for during the holiday season. Every gift donated today reminds a child that they are remembered."

Toys for Tots has been a cherished holiday tradition for 78 years and has distributed over 708 million toys, books, and games to an astonishing 314 million children in need across the United States. Starting from a local initiative in Los Angeles supporting just 5,000 children, the program has grown into a nationwide effort. Nearly 900 local chapters now work tirelessly to collect, sort, and deliver gifts to children in their respective communities, but this year, the need is higher than ever.

As requests for assistance soar, the organization is urgently calling for community support to meet the rising demand. Each dollar donated holds the potential to alter a child's experience, transforming not just the current holiday season but instilling confidence and resilience in their hearts.

Lieutenant General Laster emphasized the collective power of generosity that Americans have shown. "What makes Giving TOYSday so impactful is the generosity of the American people. It's a testament to our nation's spirit, uniting to ensure that children feel the magic of Christmas. This commitment has sustained Toys for Tots for nearly eight decades, and it empowers our mission to endure for future generations."

Toys for Tots is not merely a time-honored holiday custom but a vital resource for families in need and a reminder of the beautiful outcomes communities can achieve when they unite for a worthy cause. From the first toy donation in 1947 to the already staggering total of 708 million distributed gifts, the program's mission remains steadfast: to guarantee that no child wakes up on Christmas without hope or joy.

This Giving TOYSday presents an opportunity for you to take part in this legacy, transforming compassion into action to ensure every child feels the joy they rightfully deserve.

Join us this holiday season and help ensure that children in need are able to unwrap a little magic on Christmas morning. For more information on making a donation, visit www.toysfortots.org.

Media Contact:
Ted Silvester
VP Marketing and Development
(703) 649-2021
[email protected]

Conclusion

In conclusion, the annual Giving TOYSday campaign stands as a beacon of hope for countless children. Amid economic distress, your contribution can uplift spirits and change lives this holiday season.