SNICKERS® Continues as Official Chocolate for 2026 Orange Blossom Classic

SNICKERS® Returns as the Official Chocolate of the 2026 Orange Blossom Classic

The excitement continues for fans of the Orange Blossom Classic as SNICKERS® has been named the Official Chocolate for the 2026 edition of this celebrated HBCU football event. Now in its fourth consecutive year, this partnership between Mars Snacking and the Orange Blossom Classic Committee showcases a commitment to enriching the experience of attendees while honoring the legacy of Historically Black Colleges and Universities (HBCUs).

A Rich Tradition of Celebration

The Orange Blossom Classic, originally established in 1933, has become a symbol of HBCU excellence, providing a platform for school pride and community celebration. Set to take place on Sunday, September 6, 2026, at Hard Rock Stadium in Miami Gardens, Florida, the event will feature a thrilling matchup between the South Carolina State University Bulldogs and the Florida A&M University Rattlers. This game, broadcasted live on ESPN, serves as the centerpiece of a multi-day HBCU weekend filled with leadership initiatives, community engagement, and cultural festivities.

Kendra Bulluck, Executive Director of the Orange Blossom Classic, expressed excitement about the partnership with SNICKERS®: "Their continued support plays a crucial role in enhancing the energy and excitement of our event, creating memorable moments for our fans during Labor Day Weekend." The collaboration between Mars Snacking and the OBC is not just about candy; it reflects a shared mission to celebrate and uplift HBCU culture and traditions.

Engaging Fans Like Never Before

During the OBC Weekend, fans can expect an array of engaging experiences from SNICKERS®, including on-site activations and interactive moments designed to enhance the game-day atmosphere. Gabrielle Wesley, Chief Marketing Officer at Mars Snacking North America, emphasized the importance of supporting HBCU culture: "SNICKERS takes pride in being part of an event where epic football meets unmatched fan energy. We’re here to tackle hunger, fuel the fans, and honor the beautiful legacy of HBCUs."

Since its revival in 2021, the Orange Blossom Classic has attracted thousands of attendees, including students, alumni, and families, turning it into a must-attend event every Labor Day Weekend. So far, the event has made a significant economic impact of over $100 million for Miami-Dade County and has contributed more than $500,000 in scholarships to deserving students.

Looking Ahead

As the OBC gears up for another exciting year, it’s clear that the partnership between SNICKERS® and the Orange Blossom Classic will continue to play an integral role in the event’s legacy. Not only do these collaborations provide enjoyment for fans, but they also reinforce the broader mission of elevating HBCU athletics, culture, and accessibility.

For more information on the upcoming OBC Weekend and to stay updated on this tradition of excellence, visit OrangeBlossomClassic.com. Join the celebration of community, competition, and culture as we honor the historical significance and bright future of HBCUs across America.

About Mars, Incorporated

Mars, Incorporated, a family-owned company valued at over $65 billion, is known for its commitment to creating a better world through responsible business practices. Their diverse portfolio includes beloved brands such as SNICKERS®, M&M'S®, and Pedigree®, along with a comprehensive network of pet care services. Mars is dedicated to quality, sustainability, and community engagement, ensuring their impact reaches far and wide across both people and pets. For more details about Mars and its initiatives, visit mars.com.