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Birdeye Launches Search AI: A Game-Changer for Multi-Location Brands

In an era powered by artificial intelligence, the way consumers discover and choose businesses is evolving. With the introduction of Search AI, Birdeye is leading the charge to help multi-location brands navigate this new terrain. Officially launched on September 3, 2025, this innovative platform is geared towards solving a critical issue: the inadequacy of traditional search engine optimization (SEO) in an AI-driven world.

The Need for Generative Engine Optimization (GEO)

As AI engines like ChatGPT, Perplexity, and Gemini become increasingly instrumental in guiding consumer choices, brands can no longer rely solely on conventional SEO practices. GEO, or Generative Engine Optimization, emerges as the new necessity for businesses looking to enhance their visibility on these platforms. Without actively managing their GEO, brands risk fading from the AI-driven search results that consumers now depend on.

The numbers speak for themselves: across 2025, AI-generated discovery has surged by an astonishing 527% compared to previous years. Adam Dorfman, AVP of Product Management and AI Search at Birdeye, states, “Brands can no longer afford to ignore GEO. The search experience has moved beyond traditional search engines. AI engines now decide what people see.”

Search AI’s Capabilities

Search AI is purpose-built for marketing teams responsible for managing multiple locations. The platform offers a suite of tools that enables brands to:

• - Analyze consumer prompts across brands, locations, and keywords.
• - Track visibility across AI platforms, comparing performance against competitors on various parameters.
• - Identify citations that AI engines utilize, allowing brands to monitor their share of voice in the digital space.
• - Conduct audits to ensure the accuracy of AI-generated data, including business information and brand descriptions.
• - Keep tabs on brand sentiment and themes present in AI-generated content pertaining to themselves and competitors.
• - Benchmark rankings based on thematic data and local answers.
• - Suggest, create, and publish content tailored for AI consumption.

Moreover, as part of the launch, Birdeye is testing the Search Optimization Agent with selected enterprise clients. This autonomous tool continuously analyzes prompts and citations while optimizing a brand’s GEO with just one-click approvals.

The Shift in Search Dynamics

Traditional long-tail directory sites have seen diminishing relevance, as AI-backed search results increasingly align themselves with recent, pertinent content from community-driven platforms like Reddit and Quora. As Andrew Shotland, a prominent SEO consultant, articulates, AI web searches are diversifying sources, which could further marginalize brands that do not adapt.

Today’s digital landscape demands adaptability. While traditional SEO remains a foundational strategy, it does not guarantee visibility across AI-generated results. Birdeye’s Search AI platform assures brands can maintain their visibility. As AI engines determine what surfaces based on public content, citations, brand sentiment, and user intent, embracing a new strategy has become vital.

Conclusion

The launch of Birdeye's Search AI marks a critical milestone in the evolution of multi-location marketing. Businesses must evolve alongside technological advancements to remain relevant. With the complexities woven into modern AI, having a dedicated tool like Search AI will help brands stay ahead of the curve in capturing audience attention and driving conversion. Birdeye is committed to helping brands thrive in the local market landscape, ensuring their front doors remain wide open in an increasingly competitive digital space. To learn more about obtaining early access to this groundbreaking platform, visit Birdeye's website.