#Japan #Tokyo #NTT DOCOMO #Marketing Report #d Healthcare

Unveiling Insights into the Health Food and Supplement Industry

In an era where health consciousness is at an all-time high, NTT Docomo aims to bridge the gap between customers facing health troubles and the optimal health care products available in the market. Their recent initiative focuses on understanding effective advertising propositions in the health food and supplement sector, providing targeted insights that can enhance marketing strategies.

The Survey Overview

Conducted in early November 2025, this survey involved users of the ‘d Healthcare’ app, attracting a substantial sample size of approximately 85,000 respondents. The objective was to gain insights that contribute to the efficacy of marketing strategies and proposals for advertisements in the health food, beverage, and supplement sectors.

Key Offerings of the Report

The marketing report reveals essential findings, such as:

• - Identification of health-conscious users' preferences regarding health care products.
• - Analysis of media channels users rely on, categorized by product types.
• - Effective advertising propositions tailored for different product categories.
• - Key elements to be included on product introduction pages for each category.
• - Trends in purchasing channels according to product categories.

This report serves as a valuable resource for marketing personnel and decision-makers seeking the latest data on health foods, drinks, and supplements. It highlights effective channels and propositions that can lead to successful marketing campaigns and promotions.

Recommended For

The findings and insights presented in the marketing report cater to:

• - Marketing professionals eager to stay updated on health food and supplement trends.
• - Promotion teams looking to conceptualize strategies based on efficient channels and propositions.
• - Marketers wishing to deepen their understanding of the health care industry's consumer base.

Free Download Available

The detailed marketing report is available for free download at the following link: Download Report
This is a golden opportunity for professionals in the health care sector to leverage cutting-edge data.

Upcoming Webinar Announcement

To complement the report release, Docomo will host an online seminar on December 3, 2025, at 3 PM JST. This session will delve deeper into consumer behavior data and will focus on strategies that lead to continuous purchases in the health food and supplement market. Participation is free, encouraging maximum attendance.

Webinar Title

"Must-Attend for Web Marketers! Insights from Japan’s Largest Healthcare App User Survey: Essential Points for Continuous Purchases in Health Foods, Beverages, and Supplements"

Webinar Details

During the webinar, participants will analyze the survey results from ‘d Healthcare’ app users and explore actionable marketing strategies that can drive repeat purchases. This discussion is designed for those involved in web marketing for health care products or organizations considering marketing campaigns in this sector.

Registration Link

Secure your spot for the webinar here: Register for Webinar

About d Healthcare

The ‘d Healthcare’ app, developed by Docomo, aspires to empower users with confidence in managing their health. With a record of over 17 million downloads, the app offers features that allow users to track steps, weight, blood pressure, pulse, temperature, and lifestyle habits. Engaging content such as walking challenges and health tips are provided to cultivate enjoyable health habits. Furthermore, the app facilitates online health consultations with doctors, available 24/7 through a chat service, in addition to partnerships enabling online medical consultations and prescription networks.

The ‘d Healthcare’ app is accessible regardless of whether users have a Docomo phone line, though standard data charges may apply. Additional information about features and services can be found on the official website: d Healthcare.