#Japan #Kyoto #Yokan #IRODORI #Tsuruya Yoshinobu

Revitalizing Traditional Japanese Flavors: The IRODORI Yokan

Introduction to IRODORI Yokan

Tsuruya Yoshinobu, an esteemed Japanese sweets manufacturer based in Kyoto, has unveiled its latest innovation: the IRODORI Yokan. Launching on June 5, 2026, this revamped version of the traditional Japanese sweet combines the charm of premium Japanese teas—matcha, hojicha, and genmaicha—into delightful mini-sized yokan, perfect for on-the-go enjoyment.

A Closer Look at IRODORI Yokan

The new IRODORI Yokan stands out not just for its size but for its rich flavors, derived from carefully sourced ingredients. Each piece is crafted to encapsulate the essence of Japan's beloved teas. Designed for single servings, these mini yokans require no slicing, making them a convenient treat to savor any time of the day.

Unique Flavors to Delight Your Senses

1. Fragrant Matcha:
Using approximately double the amount of premium Uji matcha found in the regular Tsuruya Yoshinobu matcha yokan, this version offers a rich depth of flavor and aroma, allowing connoisseurs to fully appreciate the matcha experience.

2. Aromatic Hojicha:
Renowned for its roasted flavor, this hojicha yokan captures the crisp, nutty essence of hojicha tea. The leaves are powdered and blended into the sweet, providing a delightful taste sensation that appeals to both hojicha lovers and new fans alike.

3. Scented Genmaicha:
Combining roasted brown rice with green tea leaves, this genmaicha yokan delivers a subtle toasted flavor that is refreshingly light. The finely powdered brown rice gives it a unique texture and rich scent that enhances its allure.

Eye-Catching Packaging Design

In keeping with the IRODORI brand philosophy, the packaging is designed to be vibrant and engaging, showcasing an artistic arrangement of the letters in “IRODORI”. The colorful and cheerful design reflects the individuality of each tea flavor, making it a captivating choice for gifts and souvenirs. Perfect for brightening up your tea time, the IRODORI Yokan embodies the concept of “irori-tori,” or a variety of beautiful expressions.

Product Information

• - Product Name: IRODORI Yokan (いろどりようかん)

- Fragrant Matcha (芳し抹茶)
- Aromatic Hojicha (香ばしほうじ茶)
- Scented Genmaicha (かぐわし玄米茶)

• - Price: Each Yokan priced at 324 yen (tax excluded). Gift sets available from three to twenty pieces.
• - Release Date: June 5, 2026
• - Availability: All-year-round
• - Sales Outlets: Exclusively at three direct stores: IRODORI at Kyoto Station, IRODORI SHOP in Tokyo MISE, and Toranomon Hills shop.
• - Shelf Life: One year.
• - Allergen Information: No specific allergens among the 28 items listed.

About Tsuruya Yoshinobu and the IRODORI Brand

Established in 1803, Tsuruya Yoshinobu has over 220 years of expertise in creating traditional Kyoto sweets. The IRODORI brand was launched in 2015 at the Kyoto Station, embodying a modern approach to classic wagashi. The goal has always been to provide not only exceptional sweets but also to foster a deeper appreciation for Japanese confectionery among both locals and international visitors. Celebrating its tenth anniversary in 2025, the brand continues to innovate while upholding its rich heritage.

Through various product collaborations and the introduction of innovative modern sweets, Tsuruya Yoshinobu aims to expand the appreciation of traditional wagashi. Whether enjoyed individually or as part of a gift set, the IRODORI Yokan represents the brand’s commitment to enriching everyday life with the joy of Japanese confections.

For more information and store locations, visit Tsuruya Yoshinobu.