Sony Bank’s GIVING for SDGs: A Milestone Achievement
In an impressive demonstration of commitment toward sustainable development goals (SDGs), Sony Bank has announced that its donation-based crowdfunding initiative, "GIVING for SDGs," has surpassed an impressive
100 million yen in total support. Since starting the program in February 2023, the crowdfunding initiative has garnered significant contributions, with a total of
6,131 supporters backing
37 organizations across
39 projects by June 20, 2025.
An Overview of GIVING for SDGs
"GIVING for SDGs" is a collaboration between Sony Bank and Congrant, a company based in Osaka that specializes in donation systems for NPOs. The program is designed to provide vital financial support to nonprofit organizations that tackle various societal issues that often go unnoticed. Building upon the foundation laid by Sony Bank’s earlier initiative, "Sony Bank GATE," which focused on growth investments in domestic enterprises, the GIVING for SDGs program broadens their scope by facilitating donations explicitly for the NPO sector.
Since its inception, Sony Bank has continuously explored avenues to support entities championing the SDGs. While "Sony Bank GATE" primarily catered to businesses, it inadvertently excluded NPOs from funding opportunities. Recognizing this gap, Sony Bank aimed to fill it, thereby allowing NPOs to thrive and effectively contribute to a sustainable and improved society.
Strengthening Donation Culture
One of the unique aspects of the GIVING for SDGs initiative is its no-fee matching contribution model. Every donation made to approved crowdfunding projects is matched to ensure that
100% of the donation reaches the intended NPO beneficiaries. This ensures that the financial impact of donations is fully realized, promoting a culture of giving and enhancing the ability of NPOs to solve pressing social issues.
The program has successfully contributed to various SDGs, with notable projects focusing on:
- - Goal 3: Good Health and Well-being (25 projects)
- - Goal 11: Sustainable Cities and Communities (21 projects)
- - Goal 4: Quality Education (19 projects)
- - Goal 10: Reduced Inequalities (18 projects)
Future Outlook and Continued Support
Sony Bank is dedicated to the continued support of NPOs through GIVING for SDGs, with an aim to foster a society where sustainable practices are at the forefront of community development. They express immense gratitude towards their supporters and collaborators for their contributions that have brought about this charitable milestone.
In a recent blog post, Sony Bank shared insights into their donation journey, the evolving impact of the initiatives, and personal messages from participating NPOs, emphasizing their role in uplifting societal challenges. To explore more, you can visit their official blog
here.
Furthermore, comments from Congrant’s team highlight the importance of collaboration in achieving social development. "Through GIVING for SDGs, we have witnessed various societal issues being addressed, thanks to the dedicated NPOs and generous supporters,” they stated. Their continued partnership with Sony Bank is poised to expand this initiative and further assist NPO activities leading to meaningful social change.
To learn more about Congrant, visit their
official site.
Conclusion
The success of GIVING for SDGs is a testament to what collective efforts can achieve in terms of social responsibility and sustainability. Sony Bank, along with Congrant, shows that by empowering NPOs, we can work toward a better tomorrow and a more equitable society, reflecting the true essence of SDGs. With the program’s milestones reaching new heights, the future of community engagement looks promising.