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Omnicom Media Launches Hearts United: A New Era in Global Media

On August 28, 2026, Omnicom Media proudly announced the launch of Hearts United, a pioneering global media agency born from the merger of its established networks, Hearts Science and Mediahub. This strategic alignment aims to address the complexities of today's media landscape, where influence and engagement continuously shift across platforms and communities.

The Vision Behind Hearts United

The formation of Hearts United represents a critical evolution in how brands engage with their audiences. As emphasized by Omnicom Media's CEO, Florian Adamski, the collaboration aims to harness the best practices of both agencies. Hearts Science, known for its innovative, data-driven decision-making, merges seamlessly with Mediahub, which has revolutionized the idea of media as a dynamic creative platform.

This combination uniquely positions Hearts United to assist brands in navigating the ever-changing environment of media influence, where traditional silos are breaking down to create a more integrated approach.

Business Performance at a Glance

Operating in 40 markets worldwide, Hearts United is projected to handle approximately $9.1 billion in billings for 2025. Both predecessor organizations have shown remarkable growth, with Hearts Science seeing a 50% increase in billings since 2021, and Mediahub achieving a 33% rise during the same period. Such momentum has led Hearts United to a stellar debut, claiming the top spot for new client acquisition in the US while also ranking third globally.

Core Principles of Hearts United

Hearts United is grounded in four guiding principles:
1. Outcomes-oriented: The agency's success is linked to client growth, ensuring accountability throughout their operations.
2. Predictive by design: Integrating AI into workflows allows teams to focus on high-value challenges, enhancing efficiency and insight extraction.
3. Ecosystem mastery: Rather than viewing platforms as isolated channels, the agency approaches media planning holistically, considering the interconnected nature of creators, communities, and commerce.
4. Focused and senior-led: Highly experienced teams act as extensions of client organizations, minimizing silos and enhancing collaboration.

By aligning these principles with a focus on client success, Hearts United is set to redefine the media agency model.

Leadership and Future Goals

Nicole Estebanell, former CEO of Mediahub U.S., will lead the U.S. division, while Ross Jenkins will manage the EMEA sector, drawing from their track records of successful leadership and growth within high-performing environments. Leadership positions for the APAC and LATAM regions are anticipated to be filled by Q4 of this year.

By leveraging the resources and scale of Omnicom Media, Hearts United is poised to significantly influence the media landscape, aiming to create substantial impacts for brands of all sizes.

With the recent streak of high-profile client wins—including major names like Adidas, Delta, and IBM—the agency is already establishing itself as a formidable competitor in the global media industry.

For more in-depth information about Hearts United and its offerings, visit heartsunited.com.

Conclusion

Hearts United embodies the future of media. Combining creativity, data, and technology, this new agency is strategically designed to help brands thrive amidst constant change. As it steps into the spotlight, the world will be watching to see how it fashions new narratives in the ever-evolving media space.