Crayola Unveils Exciting New Products for the 2025 Holiday Season
Crayola, the renowned brand dedicated to enhancing creativity through color, is set to showcase its latest innovations at the American International Toy Fair from March 1-4, 2025, in New York City. The lineup promises a blend of nostalgia, new characters, and interactive creative experiences that are sure to delight children and parents alike.
A Celebration of Creativity
Crayola is keen on celebrating imaginative play with an exciting array of new products aimed at fostering creativity among kids. According to Pete Ruggiero, CEO of Crayola, the brand is committed to inspiring creative moments and encourages children to let their imaginations run wild. The 2025 holiday collection not only brings back some of Crayola's classic colors but also introduces new ways for children to express themselves artistically.
Highlighted New Products
Here are some standout products from the Crayola 2025 holiday lineup that are bound to spark joy and creativity:
1. Colourwhirls Arena
Designed for kids aged six and older, the Colourwhirls Arena sets the stage for social creativity. Children can engage in exciting Colourwhirls challenges that involve spinning tops clashing in a vibrant swirl of colors. This product is priced at $24.99 and promises hours of fun as kids unleash their artistic potential.
2. Scribble Scrubbie Bluey Poolside Playset
Adding to the beloved Scribble Scrubbie Pets collection, Crayola introduces the Bluey Poolside Playset. This vibrant set features characters from the popular show, allowing kids aged three and above to scribble, scrub, and re-color their Scribble Scrubbies. It’s available at $26.99 and includes accessories for boundless imaginative play that can even extend into the digital realm.
3. Color Wonder Bluey Light-Up Stamper
For the young Bluey fan in your life, the Color Wonder Light-Up Stamper is a must-have. The stamper illuminates in various colors, providing an interactive experience while keeping the mess to a minimum. It is also priced at $26.99 and is suitable for kids aged three and up, ensuring they can create freely without worries.
4. Marker Airbrush
This craft kit invites kids to explore the magical world of spray art. Designed for children aged six and older, the Marker Airbrush empowers them to experiment with unique artistic spray effects, all while seamlessly using Crayola markers. The kit is available for $19.99 and encourages years of creativity.
5. Goo Galactic and Goo Unicorn All-in-1 Sensory Stations
Offering a less-mess solution for creativity, the Goo stations are all about fun. Kids can customize their goo creations using an array of Crayola markers. Priced at just $19.99, this sensory experience is suitable for children aged six and older, featuring easy mixing and storage options.
Retro Charm with Retired Crayola Colors
Crayola enthusiasts will be thrilled to hear that iconic retired crayon colors are making a comeback. This limited-time offering allows fans reconnect with past favorites such as Dandelion and Magic Mint through a specially curated 8-count crayon pack. Other limited edition collection products like colored pencils and markers will also be available, making fantastic gifts this holiday season.
Engaging New Licenses
Crayola continues to expand its popular licensed product lineup, featuring characters from fan-favorites such as Paw Patrol and Spidey. This year’s exciting new additions include Dora, Lilo & Stitch, Sonic the Hedgehog, and Stranger Things, ensuring that there is something for every child to enjoy.
The Crayola Mission
With over 120 years of experience in inspiring creativity among children, Crayola remains dedicated to providing innovative art tools and resources that spark imagination in children. Through a variety of mediums, Crayola aims to nurture the natural creativity of young minds, guiding them to develop their artistic skills into adulthood. For more information on their exciting new products, visit
Crayola's website or follow them on social media platforms.
As we head into the holiday season, Crayola’s unique offerings provide not only fun and excitement but also opportunities for creativity and engagement among families, ensuring this Christmas is filled with colorful memories.