Thrive Causemetics Collaborates with Beauty 2 The Streetz for Charity on Giving Tuesday

On December 3, 2024, Thrive Causemetics made a remarkable contribution to the community by partnering with Beauty 2 The Streetz, a charitable organization founded by CNN Hero Shirley Raines. This collaboration took place in honor of Giving Tuesday, an opportunity to give back to those in need. Together, they volunteered at The Midnight Mission in Downtown Los Angeles, where they provided essential services to individuals without stable housing.

Beauty 2 The Streetz is well-known for its mission to bring hot meals, hygiene supplies, and personal care services like hair and makeup to the unhoused population in Los Angeles, San Diego, and Las Vegas. The organization operates on the principle of restoring dignity and hope to those they serve, becoming a vital lifeline for many in these cities. Since its inception, Beauty 2 The Streetz has been committed to meeting the basic needs of the community while fostering human connections and compassion.

Thrive Causemetics, a pioneer in the beauty industry with a "Bigger Than Beauty" mandate, has been supporting Beauty 2 The Streetz for several years. Their collaboration has led to substantial contributions exceeding $1.6 million worth of funds and products. This partnership exemplifies Thrive Causemetics’ commitment to promoting kindness and support for the community, emphasizing that beauty does not only belong in luxurious settings but can manifest through loving actions towards others.

On Giving Tuesday, Thrive Causemetics and Beauty 2 The Streetz mobilized a team of over 40 community activists, professional hair, and makeup artists who came together to assist more than 200 homeless individuals by providing food, wellness kits, and personalized beauty treatments. This effort not only touched the lives of those being served but also inspired the volunteers and community members involved in the initiative.

Karissa Bodnar, the founder and CEO of Thrive Causemetics, expressed her views on the event, stating, "At Thrive Causemetics, we believe in the power of beauty to change lives—not just through our products but through the impact we make together." Her acknowledgment of the importance of connection and nurturing is a central theme of the company’s philosophy.

Thrive Causemetics has made significant strides in philanthropy through its Virtuous Circle model, which focuses on creating a continuous cycle of giving and community upliftment. For every product sold, they donate directly to charitable organizations, ensuring that the goodwill of each purchase contributes to a greater cause. In fact, Thrive Causemetics has donated more than $150 million in total since its inception in 2015.

To coincide with the event, Thrive Causemetics introduced a special initiative wherein customers could use the code 'BEAUTY2THESTREETZ' during their purchases, pledging to donate 15% of their total to support Beauty 2 The Streetz’s mission, further illustrating how business can intersect with philanthropy.

The sending of a positive message, especially within the beauty industry, is crucial. It serves as a reminder that while beauty products can enhance one's exterior, the true essence of beauty lies in acts of kindness and community service. Thrive Causemetics is not just about glam but about uplifting the spirits and lives of people in need.

In summary, the alliance between Thrive Causemetics and Beauty 2 The Streetz showcases how collaborative efforts can yield impactful results for the community. Giving Tuesday may have been a single day dedicated to altruism, but the ripples created from such partnerships can positively affect countless lives throughout the year.

Topics Consumer Products & Retail)

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