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ShapeWin Launches Innovative Tool for Press Release Assessment

In an era where effective communication is paramount, ShapeWin Inc., based in Shibuya, Tokyo, has introduced a groundbreaking web tool known as "Press Release Assessment by ShapeWin." This free resource enables businesses to evaluate the impact of their press releases in approximately three minutes, simply by inputting their PR TIMES company page URL. The tool leverages an AI engine that analyzes the effectiveness based on a rich dataset compiled from over 300 clients and more than 10,000 press releases.

Five Key Evaluation Axes

The assessment is based on five critical axes:
1. Title Power
2. News Value
3. Clarity
4. GEO (Generative AI Optimization)
5. Authority

By focusing on these parameters, the tool scores each press release and assigns it a grade ranging from S (Excellent) to D (Poor), ensuring that organizations can visualize their communication strength from multiple perspectives—media, search, and generative AI.

The Changing Landscape of Press Releases

Traditionally, press releases were crafted primarily for journalists. However, in today’s digital world, information can be accessed directly by the public through searches and may even be cited by generative AI platforms like ChatGPT and Google AI. As a result, the importance of crafting effective press releases that build a company's authority and expertise has never been more crucial.

Unfortunately, many PR professionals tend to focus narrowly on whether their releases reach media outlets, often neglecting other vital aspects of communication. This is particularly true for solo PR practitioners, who may lack the resources to objectively assess the efficacy of their press releases. To address this gap, ShapeWin has developed this comprehensive, independent evaluation tool, enabling PR teams to accurately appraise and enhance their outreach strategies.

Five-Axis Scoring Explained

The core feature of the Press Release Assessment tool is the five-axis scoring system that mirrors a professional PR editor's evaluation criteria. Each axis is scored between 0 and 100, producing an overall score and grade along with fact-based feedback.

Evaluation Axes Explained:

• - Title Power: Measures if the title grabs attention through a clear and concise structure.
• - News Value: Assesses whether the information is intriguing enough to prompt media interest.
• - Clarity: Evaluates the writing style and structure for straightforward comprehension.
• - GEO: Examines if the content is formatted in a way that enhances discoverability through search engines and AI.
• - Authority: Reviews the credibility of the information presented and the consistency of the messaging.

Among these axes, the News Value is highly emphasized, as it directly influences whether a journalist decides to cover a story. Simultaneously, the tool provides insights into how well companies adapt to the AI-driven search environment.