Barilla Unveils Limited Edition Love Pasta Just in Time for Valentine's Day

Barilla's Heartwarming Return of Love Pasta

As Valentine's Day approaches, pasta lovers are in for a treat as Barilla, the world-renowned pasta maker, revives its cherished Barilla Love Pasta. This limited edition heart-shaped pasta is crafted with the high-quality ingredients that Barilla is famous for, making it the perfect centerpiece for celebrating love in all its forms. Whether it's a romantic dinner, a family gathering, or a meal shared with friends, Barilla Love Pasta encourages everyone to take a moment to appreciate the bonds that matter most.

Barilla has a rich history of uniting people through food, having been a family favorite for over 145 years. The significance of sharing meals with loved ones has never been clearer, as revealed by a 2024 survey commissioned by Barilla. The survey indicated that a whopping 61% of Americans prefer to commemorate Valentine's Day with a special meal, while 63% believe that sharing a dish is their preferred way to express love daily.

In light of these findings, Barilla is once again championing the tradition of togetherness with the return of Barilla Love Pasta. This year, the company aims to delight customers by expanding availability, reflecting the immense love and enthusiasm for the pasta shape that symbolizes unity and happiness. According to Angie Cotter, U.S. Pasta Category Marketing Director at Barilla, "At Barilla, we believe that love comes in all shapes, and food is a universal way to celebrate it." She further adds, "We have a long history of crafting unique pasta shapes that bring people together around the table—for example, our Limited Edition Barilla Snowfall Pasta released in December 2024."

Barilla Love Pasta is based on the popular Mezzi Rigatoni shape and is designed to cook perfectly al dente every time. For those looking to create memorable dishes, Barilla has created several special recipes just for this occasion, including:
1. Creamy Red Pepper Sauce with Heart-Shaped Pasta
2. Pink Sauce Heart-Shaped Pasta with Beets

This delightful pasta will be available starting mid-January until February, while supplies last, at various retailers across the nation, including on Amazon and in select restaurants. Notably, the Nordstrom Restaurant Group will feature Barilla Love Pasta in various dishes throughout February, ensuring that diners can enjoy this special product.

Since its inception in 1877 by Pietro Barilla, the company has taken pride in delivering quality food that brings joy to people’s lives. With almost 9,000 employees and a commitment to responsible sourcing, Barilla exemplifies its mission to nurture connection through good food. It advocates for a healthier future, reflecting its dedication to quality nutrition inspired by the Mediterranean diet.

For those wanting to find where to purchase Barilla Love Pasta, additional information can be found on Barilla's official website, Barilla.com. The affection for this limited edition pasta is palpable, and the return of this product inspires people to fill their tables with love, laughter, and delightful culinary creations this Valentine's Day.

As this beloved pasta makes its comeback, Barilla continues to champion the core belief that food is not just sustenance—it's a way to celebrate life, love, and the connections that bind us together.