HI-CHEW® Marks 50 Years with Exciting Limited-Edition Collectibles
Celebrating 50 Years of HI-CHEW®
This year marks a significant milestone in the world of candy as HI-CHEW® turns 50 years old! Known for its intensely chewy texture and vibrant fruit flavors, HI-CHEW® has established a loyal fanbase since its inception in Japan in 1975. To celebrate this momentous occasion, the brand is launching an exclusive line of limited-edition merchandise available solely through TikTok Shop in the U.S., while supplies last.
A Journey Through 50 Years
From its humble beginnings with Morinaga Company to its robust global presence today, HI-CHEW® has captured the hearts of candy lovers. It first entered the U.S. market in 2008 and has since created over 300 unique flavors, evolving into a household name. The brand's journey is highlighted by various milestones: the introduction of its playful mascot Chewbie, and even a certification for space travel as the best-selling chewy candy in Japan.
Moreover, sales of HI-CHEW® skyrocketed from $8 million in 2012 to over $100 million in 2022, with growth surging by more than 30% since then. This phenomenal expansion showcases the strong market appeal and enduring legacy of HI-CHEW®.
Limited-Edition Merchandise Collection
To honor its fifty-year legacy, HI-CHEW® is unveiling a collection of five limited-edition items, each symbolizing a decade of its flavor-filled history. Here’s a look at what fans can expect:
- - Printed Patch ($8.59): This charming patch showcases the 50th anniversary logo alongside imagery of popular flavors like Strawberry, Grape, Green Apple, and Mango. It's perfect for backpacks or jackets, lending a fun touch to any outfit.
- - Enamel Pins ($14.59): The set includes three unique pins representing the new packaging of HI-CHEW® Original Mix, the original Strawberry Stick packaging from 1975, and the commemorative 50th anniversary logo in both English and Japanese. They add a stylish splash to bags and jackets alike!
- - Enamel Bag Charms ($14.59 each): Similar to the pins, these bag charms feature three designs, making them a playful accessory for your favorite bags or key chains.
- - Bucket Hat ($26.90): This trendy reversible bucket hat, inspired by HI-CHEW’s signature colors, is perfect for the Chew Crew community. It brings both flair and practicality to any outfit, making it a versatile addition to anyone’s wardrobe.
- - Plush HI-CHEW® Shaped Purse ($34.90): Reflecting the iconic pillow pack design, this vibrant purse is not only functional but also a delightful way to showcase your love for HI-CHEW®.
A Treat for the Fans
Teruhiro Kawabe, Chief Representative for the USA and President of Morinaga America, expressed gratitude towards the fans for their unwavering support over the years. “The love for HI-CHEW® continues to grow, and it’s been amazing to see people of all ages share their passion for the brand. This commemorative collection is a fun and unique way to bring that energy and our appreciation to life,
Topics Consumer Products & Retail）
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