#South Korea #Seoul #K-Beauty #Kolmar Korea #Amazon Beauty

Kolmar Korea Unveils K-Beauty Success Roadmap at Amazon Beauty Event in Seoul

On September 19, 2025, Kolmar Korea, a global leader in ODM (Original Development Manufacturing), partnered with Amazon to present a strategic roadmap aimed at bolstering the global expansion of K-Beauty. The event took place at the COEX Grand Ballroom in Seoul, gathering over 3,000 industry participants, including brand representatives, distributors, influencers, investors, and other stakeholders, both in person and online.

Notable speakers at the event included Sang-Hyun Yoon, Vice Chairman of Kolmar Group, and Hwa-Sook Shin, Country Director for Amazon Global Selling Korea. During the session titled "Global Vision," Yoon delivered an inspiring keynote speech titled "The Success of K-Beauty from a Manufacturer's Perspective." He emphasized that without evolution, companies risk falling behind, stating, "Relentless effort and constant innovation are essential to build a successful brand."

Yoon elaborated on the competitiveness within the South Korean market, noting, "Korean consumers are among the most discerning in the world, and this intense domestic competition has become the foundation for K-Beauty's global competitiveness." He urged brands to achieve true global success through a deep understanding of consumer preferences and by diversifying their product lines.

In addition to the keynote address, Kolmar Korea showcased an expansive exhibition stand at the event, presenting a range of solutions including skincare, makeup, personal care, sun protection, and cosmetic packaging. The company provided tailored advice to both new business partners and established global collaborators, exploring detailed opportunities for sustainable business growth as opposed to one-off transactions.

Many budding entrepreneurs engaged in discussions about transforming their ideas into viable businesses, highlighting Kolmar Korea's commitment to nurturing innovation in the beauty sector. A spokesperson from Kolmar Korea remarked, "This event reaffirmed the vital role and importance of ODM companies in fostering sustainable growth for K-Beauty. Going forward, we will continue to actively support the global market expansion of our clients through our strategic partnership with Amazon while contributing to enhancing the overall competitiveness of the K-Beauty industry."

Kolmar Korea has maintained a continuous partnership with Amazon since co-hosting the inaugural K-Beauty Conference in June 2024. Both companies work closely together to expedite the globalization of K-Beauty, providing brands with the resources they need to succeed in international markets.

Founded in 1990, Kolmar Korea stands as a leader in the cosmetics, pharmaceuticals, and health supplement industries, specializing in ODM solutions. With cutting-edge R&D capabilities and advanced manufacturing facilities, Kolmar collaborates with global beauty and health brands to deliver innovative and high-quality products. Based in Seoul, Kolmar Korea continues to drive the growth and globalization of K-Beauty by offering comprehensive solutions from formulation to final product delivery.

For media inquiries, please contact:
Kolmar Holdings
Jang-Woo Lee
Email: [email protected]
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