Cetera Expands Wealth Management Services with Primacy Financial's Experienced Team

Cetera Expands Wealth Management Services with Primacy Financial



In a significant development for the wealth management industry, Cetera Financial Group has announced the addition of Primacy Financial, a specialized nine-member team led by seasoned advisor Ryan P. O'Connor. This transition from Northwestern Mutual brings approximately $450 million in assets under administration (AUA) into Cetera's ecosystem, enhancing its services and capabilities.

The Move to Cetera



Primacy Financial is not just another wealth management team; its founding partners, including Christopher J. Williams, CFP®, and Principal Owner Tony Blasting, CFP®, bring profound expertise in financial planning designed specifically for business owners, medical professionals, and individuals approaching retirement. According to O'Connor, “We chose Cetera because of their commitment to advisor growth and their supportive approach towards helping us run our business effectively.” This move is expected to provide the team higher levels of flexibility and resources, allowing it to serve clients more effectively.

The team also includes vital roles such as Deanna M. McCarthy, who serves as Partner and Chief Operating Officer, along with a robust support structure featuring specialists in client services, wealth management, and investment strategies. This array of experienced professionals ensures that each client receives tailored solutions designed to meet their unique financial needs.

Unique Focus on Client Services



Primacy Financial’s philosophy, as articulated by O'Connor, revolves around prioritizing client needs and delivering exceptional service. Their name reflects this ethos: “Our firm’s name is Primacy because we put clients first.” This dedication is evidenced by the diverse skill set present within their team, ensuring that resources are in place to meet various financial challenges that clients face. In particular, their expertise in business succession planning, tax-efficient investment strategies, and multigenerational wealth transfer resonates strongly with their client base, comprised predominantly of business entrepreneurs and those working in the medical field.

Additionally, the team has deep bonds with their local community in Buffalo, New York. Many members actively participate in philanthropic activities aimed at enhancing the lives of local youth and individuals with developmental challenges. This local engagement highlights their commitment not only to their clients but also to the broader community.

Commitment to Education and Expertise



An integral part of Primacy Financial's strategy lies in building educational connections with future generations of financial professionals. The team has established a longstanding relationship with the Jacobs School of Medicine and Biomedical Sciences at the University at Buffalo. Members of the team, such as O'Connor and Colleen Was, have shared their knowledge on financial planning and wealth management, providing crucial insights into managing student loans and investing wisely.

As the team integrates with Cetera’s large independent network, they will also align with one of the industry’s leading independent offices, Patriot Financial Group. This affiliation promises to bolster support and resources for Primacy Financial, allowing them to offer an even wider range of services tailored to their specialized clientele.

Forward-Thinking Vision



Cetera's Tax Channel Leader Andy Watts remarked on the strengths that Ryan O'Connor and his team bring to the Cetera family. He emphasized their relentless focus on client-first strategies, which demonstrate their commitment to high standards of service delivery.

Topics Financial Services & Investing)

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