Ernesta Unveils Three New Showrooms to Enhance Custom Rug Experience

Ernesta Expands Retail Footprint with New Showrooms

Ernesta, a home design innovator specialized in custom-sized rugs, is set to unveil three new showrooms in early 2026 as part of its ambitious growth strategy. After a remarkable performance in 2025, the brand aims to enhance the rug shopping experience by making it more personalized and accessible. The new locations will be established in Birmingham, Michigan, Dallas, Texas, and Manhasset, New York, with each opening tailored to help customers discover designer-quality, unique rugs that fit their distinct needs.

A Hub for Design Enthusiasts

Starting on January 5, 2026, the Birmingham showroom will welcome visitors at 138 W Maple Rd. This 1,250-square-foot space will be open Monday to Saturday from 10 AM to 6 PM and Sunday from 11 AM to 5 PM. Following closely, the Dallas showroom at 6025 Royal Lane, Suite 330, will commence operations on February 2, 2026. Also, plans for a Manhasset location will evolve in Spring 2026, strengthening Ernesta's foothold in the Greater New York area.

Each showroom is designed to provide an engaging, hands-on experience. Customers and design professionals alike can enjoy a dedicated designer lounge for consultations, exploring an extensive range of high-quality wool and natural fiber rugs. The emphasis on personalized service reflects Ernesta's commitment to not just selling rugs, but to guiding clients through their design choices in a welcoming environment.

Tailored Experiences from Experienced Designers

Jennifer Parker, Ernesta's Chief Sales Officer, expressed enthusiasm about these new showrooms. She noted that both homeowners and designers have expressed a desire for a more hands-on shopping experience that combines quality materials with expert guidance. The brand's vision is to create a should meet customers right at the intersection of quality, customization, and professional support. This strategy marks a significant next step for Ernesta as it becomes a go-to source for custom rugs.

Since its inception, Ernesta has emerged as a leader in the home interiors sector, gaining recognition for its ability to simplify the process of sourcing custom rugs. Since its launch in 2023, the brand has expanded its offerings and operational presence, establishing successful showrooms across the East Coast. With these developments, Ernesta aims to have over ten showrooms across the United States by the end of 2026.

The Future of Custom Rugs

Ernesta’s dedication to quality is evident not just in their product offerings, but also in their comprehensive customer service experience. By providing samples for customers to touch and feel in person, either at home or in-store, Ernesta ensures speedy delivery of custom rugs that typically arrive within two to four weeks.

Additionally, their trade program offers exclusive benefits to designers, further solidifying Ernesta's commitment to the design community. The brand's achievements were recognized when it secured a spot in the 2025 Good Housekeeping Home Renovation Awards, indicating their growing influence and recognition in the home design industry.

Ernesta continues to set a new standard for customizations and high-quality service in rug retail. As they open new showrooms, the brand remains committed to creating rugs that not only elevate the look of any space but also enhance the overall home design journey. For those interested in exploring their innovative offerings or to find additional showroom locations, visit Ernesta's official website.