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A New Fragrance Era for SALT LIFE

Iconix International Inc. has embarked on an exciting collaboration with renowned beauty powerhouse, Revlon Consumer Products LLC. This partnership marks a significant leap for SALT LIFE, an established coastal lifestyle brand, as they prepare to enter the fragrance market for the first time ever. The new line of fragrances will capture the essence of the ocean-driven lifestyle that SALT LIFE embodies.

The global licensing agreement between Iconix and Revlon aims to bring forth the SALT LIFE fragrance collection, which is projected to launch in 2027. This agreement will not only broaden Revlon's already impressive fragrance portfolio, but it will also enhance SALT LIFE's presence in the beauty sector.

Bob Galvin, CEO of Iconix International, emphasized the natural synergy between seafood-inspired lifestyle branding and fragrance, stating, "SALT LIFE has built a powerful connection with consumers through its authentic, ocean-inspired lifestyle. Fragrance is a natural extension of that connection, and Revlon is the ideal partner to bring this next chapter to life on a global scale."

The inaugural fragrance launch will feature scents inspired by the coastal adventures and relaxed lifestyle that SALT LIFE promotes. The future of this partnership is promising, with plans for expansion into personal care and other beauty categories in the works. This collaboration will be further supported by an extensive multi-channel marketing strategy that aims to integrate into SALT LIFE's broader ecosystem.

Amber Garrison, President of Fragrances at Revlon, echoed these sentiments, noting that SALT LIFE represents a modern, outdoor lifestyle that resonates deeply with today’s fragrance consumers. Garrison expressed excitement over the potential to create a fragrance portfolio that encapsulates the vibrancy and freedom associated with the SALT LIFE experience.

Since its inception in 2003, SALT LIFE has evolved from a simple coastal apparel label into a comprehensive lifestyle brand that also delves into swimwear, home accessories, hospitality offerings, and even beverages. Following its acquisition by Iconix in 2024, the brand has experienced tremendous growth, doubling in size through strong sales via wholesale and expanding its direct-to-consumer business.

Ryan Sainsott, Senior Vice President of Iconix International, shared that this collaboration plays a vital role in expanding SALT LIFE’s brand reach and enhancing consumer engagement. By venturing into the fragrance category, the brand can now provide a more immersive lifestyle experience, further positioning itself for global expansion.

The partnership between Iconix International and Revlon does not stop with SALT LIFE; it also renews their previous agreement concerning the iconic ED HARDY fragrance line. This continued collaboration indicates a commitment to innovation and development in the fragrance industry.

About Revlon

Founded in 1932, Revlon Consumer Products LLC has long held the title of color authority and beauty trendsetter, known particularly for its color cosmetics and hair care products. The company garnered international acclaim following its initial success with opaque nail enamel and has, since then, broadened its range with significant acquisitions, including the esteemed Elizabeth Arden brand. Today, Revlon operates as a leading global beauty company, catering to over 100 countries and a range of retail channels.

About Iconix International

Iconix International Inc. is an expert in brand management and marketing across a diverse portfolio of athletic and lifestyle brands. With a strong emphasis on licensing, the company operates globally to enhance brand value, drive consumer awareness, and reach wider markets.

About SALT LIFE

SALT LIFE symbolizes the spirit of adventure, relaxation, and a deep connection to the ocean. Known for promoting a coastal lifestyle, the brand offers a well-rounded selection of apparel and accessories geared towards outdoor enthusiasts, making waves with consumers who share a passion for life by the sea.