#Japan #Edogawa #Omameya #INDIGO COFFEE WORKS #upcycled goods

Omameya's Sustainable Initiative: Transforming Coffee Waste

Omameya, a coffee shop with a mission to enhance local community life, is set to launch a groundbreaking series of upcycled goods on October 1st, coinciding with Coffee Day. Operated by INDIGO COFFEE WORKS and located in Edogawa, Tokyo, Omameya aims to redefine waste by utilizing so-called 'defective beans'—coffee beans that do not meet the aesthetic and quality standards for specialty coffee.

Background: Breathing New Life into Defective Beans

Specialty coffee is known for its meticulous selection process, yet this often leads to a surplus of beans that are considered defective due to their shapes or roasting properties. Rather than discarding these beans, Omameya views them as valuable resources deserving a second chance. This perspective aligns with the increasing global movement towards sustainability, as the company embarks on developing upcycled products that promote environmental consciousness.

By creatively integrating coffee's rich aroma and hues into daily life, Omameya aims to contribute to waste reduction while enhancing consumer awareness of environmental issues.

New Product Lineup (Four Unique Items)

1. Coffee Dyed T-Shirt
This T-shirt features soft, café au lait hues achieved through dyeing with defective coffee beans. Each shirt boasts a unique color, making environmentally friendly fashion accessible and enjoyable.

2. Coffee Dyed Hand Towel
A delicately hand-dyed towel that captures the essence of rich coffee hues. Its half-size is perfect for everyday use or as a stylish interior accent.

3. Café au Lait Aromatherapy Candle
Inspired by the comforting look of café au lait, this two-layer candle mixes crushed defective beans with wax for a unique aesthetic and a gentle aroma that enchants the senses.

4. Espresso Scrub Soap
This scrub soap incorporates finely ground defective beans, creating a delightful espresso scent that offers a soothing experience. Its layered design adds to its visual appeal, making it perfect for gifting.

Launch Celebration Campaign

To honor the launch of these innovative products, Omameya is offering a special 20% discount on the new lineup starting October 1st. This initiative allows consumers to experience sustainable coffee products while supporting eco-friendly efforts.

Future Prospects

Looking ahead, Omameya is committed to further developing products that utilize defective coffee beans and other underused resources. By creating items that resonate with customers and embody sustainability, the brand aspires to broaden its positive environmental impact.

Store and Company Overview

• - Company Name: INDIGO COFFEE WORKS
• - Shop Name: Omameya
• - Location: K.S. Building 1F, 1-28-18 Nishikoiwa, Edogawa, Tokyo
• - Website: Omameya Store
• - Instagram: follow us
• - Concept: A coffee shop that enriches the quality of life for the local community, akin to a roadside station.

Contact for Inquiries

For more information, please contact Hirotomo Ichikawa at Omameya via email: [email protected].